SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
SilverTech and New York Proton Center Honored with Gold Award
4/30/25
New York Proton Center’s New Website Ranks Among the Nation’s Best In the 2024 Cancer Awareness Advertising Awards Program
Bedford, N.H., April 30, 2025 — SilverTech, an award-winning digital experience agency, in collaboration with the New York Proton Center (NYPC), is proud to announce their recognition as Gold Award winner in the 2024 Cancer Awareness Advertising Awards Program. This prestigious accolade honors their exceptional work in promoting cancer awareness and education.
The Cancer Awareness Advertising Awards (CAA Awards) is the nation’s premier competition exclusively dedicated to recognizing outstanding marketing and advertising efforts that promote cancer-related products and services. Only projects specifically designed, printed, published, and distributed for the purpose of cancer awareness are eligible for entry into this prestigious annual program. The Gold Award is bestowed upon organizations that demonstrate excellence in advertising and marketing.
SilverTech and NYPC's award-winning website was designed to educate the public about the benefits of proton therapy, an advanced form of radiation treatment that targets cancer cells with precision, minimizing damage to surrounding healthy tissue. The new website was designed to give users a modern digital experience, utilizing patient testimonials and educational content to effectively communicate the advantages of proton therapy to a broader audience.
"We are honored to receive this recognition alongside the New York Proton Center," said Nick Soggu, CEO of SilverTech. "Our collaborative efforts aimed to create a website that not only informs but also inspires hope for those affected by cancer. This award underscores our commitment to leveraging digital experiences to make a positive impact on people's lives."
Melissa Weisstuch, Marketing & Communications Manager at NYPC, added, "Educating patients and the public about innovative cancer treatments is a cornerstone of our mission. Partnering with SilverTech allowed us to effectively share the benefits of proton therapy, and this award is a testament to the success of that partnership."
According to the American Cancer Society, more than one million people in the United States are diagnosed with cancer each year. As marketing professionals, it is our responsibility to educate and inform communities about cancer risk factors, early detection, diagnosis, and available treatment services.
To be recognized in the Cancer Awareness Advertising Awards, an entry must place in the top 16% of all submissions. Awards were distributed based on the following scoring criteria:
Gold Awards – Score of 95 to 99 (top 5% in the nation)
Silver Awards – Score of 90 to 94 (top 12% in the nation)
Bronze Awards – Score of 85 to 89 (top 16% in the nation)
The Gold Award from the Cancer Awareness Advertising Awards Program highlights the impactful collaboration between SilverTech and NYPC in advancing cancer education and awareness through innovative digital strategies.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design & development, data and technology integration, and digital business consultation. Chief Marketer selected SilverTech as a ‘Top 200 Agency of 2023’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
About New York Proton Center
The New York Proton Center is the first and only proton therapy facility in New York State. Committed to providing advanced cancer treatment, NYPC offers state-of-the-art proton therapy to patients, ensuring precise targeting of tumors while minimizing exposure to surrounding healthy tissues. Their team of renowned specialists is dedicated to delivering compassionate care and advancing the field of radiation oncology.
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