SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
Stay Ahead with Personalization: The Key to Gaining a Competitive Edge
4/30/25
Customers expect seamless and highly relevant online experiences. Personalization is a necessity in gaining a competitive edge. Businesses that tailor their digital interactions to individual users see higher engagement, increased conversions, and stronger brand loyalty. But achieving true personalization requires more than just inserting a first name into an email. It involves a deep understanding of user behavior, preferences, and data-driven insights to create experiences that feel intuitive and meaningful.
Customer Expectations are Evolving
Consumers expect real-time, relevant interactions tailored to their needs and preferences.
• AI-driven, hyper-personalized experiences are becoming the norm
• Companies are shifting from demographic-based segmentation to behavioral-based personalization
• Customers want more than static recommendations, they want predictive, proactive experiences
Why Personalization Matters
1. Enhanced Customer Engagement – Personalized content keeps users engaged by delivering relevant messaging, product recommendations, and dynamic web experiences tailored to their interests.
2. Higher Conversion Rates – By presenting users with content and offers aligned with their needs, businesses can drive more conversions and increase revenue by 15% or more.
3. Improved Customer Loyalty – When customers feel understood and valued, they are more likely to return, driving deeper engagement, fostering long-term brand loyalty, increasing lifetime value.
4. Optimized User Journeys – Personalization helps streamline the customer journey, reducing friction and making it easier for users to find what they need.
5. Competitive Advantage – Your competitors are already leveraging personalization to attract and retain customers. To stay ahead, businesses must implement robust personalization strategies.
How SilverTech Elevates Personalization
At SilverTech, we specialize in creating data-driven digital experiences that put the user first. Our team leverages cutting-edge personalization strategies, including:
Behavioral Tracking & AI-Driven Insights – We analyze user behavior to predict intent and deliver hyper-relevant content.
Dynamic Website Personalization – Our approach leverages real-time user interactions to dynamically tailor website content, delivering a custom personalized experience for every visitor.
Advanced Marketing Automation – We integrate personalized email campaigns, tailored landing pages, and automated nurture journeys to drive engagement.
Omnichannel Personalization – From websites to mobile apps, social media, and email, we ensure consistent and personalized messaging across all digital touchpoints.
Our Approach - Crawl, Walk, Run, Fly Your Way to Personalization
To start, we recommend leveraging your first-party data to build a foundation. Once the first-party data is informing your personalized content variants, then it is time to start leveraging other kinds of data such as inferred data. Next it is time to fully embrace your digital experience platform to manage your digital personalization and utilize artificial intelligence (AI) and machine learning (ML) to derive insights.
Ready to Elevate Your Digital Experience?
Whether you’re looking to refine your website’s personalization strategy or implement a fully integrated approach across your digital ecosystem, SilverTech can help. Our team of experts will work with you to create a tailored solution that enhances user engagement, increases conversions, and strengthens customer relationships. Get in touch with us today to learn how we can transform your digital experience with personalization!
