TEXANS CREDIT UNION
Services we provide:
- Discovery
- UX Experience & Engagement
- UI Design
- Website Development
- Hosting & Managed Services
- KuberaDX on Sitefinity CMS
About Texans Credit Union
Texans Credit Union, based in Richardson, Texas, provides a full suite of financial products and services to over 120,000 members. The credit union serves members in eleven branches and via its busiest branch, its website. The credit union manages over $2 billion in assets and strives for complete member satisfaction.
The Challenge
Texans Credit Union recognized the need to upgrade its digital presence to better serve its members. Partnering with SilverTech to revamp their digital experience, they aimed to address pain points such as inefficient functionality and confusing site navigation. Learn about their goals for the new site and the solution implemented to create a seamless modern, intuitive online experience.
The Solution
After careful consideration of multiple Content Mangement platforms, Texans chose SilverTech’s KuberaDX SaaS (Software as a Service) solution for their new website. KuberaDX allowed Texans to leverage a fully branded, intuitive content management system that was pre-configured and customized to their members’ needs. KuberaDX is a turn-key website platform, built on the Progress Sitefinity Digital Experience Platform, that is easy to use, built specifically for financial institutions, is scalable and future-proofed. Texans saved time and money by using Kubera’s OOTB fully customizable interface, while giving its members a modern digital experience. Built on an enterprise-level .NET platform, the new website can evolve with technology and market expectations.
Features of the New Site:
- Alerts Module
- FAQ Module
- Membership Online Forms
- Financial Education Center
- Product Comparison Cards and Tables
- Branch Locator Module
- Team Member Module
- Rates Module & Rates Tables
- Icon Callouts
- Drag and Drop Editing
- More
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RESULTS
SilverTech wins Gold W³ Award for their work with Credit Union of Texas and Sitecore
10/21/19
Manchester, NH - SilverTech, a full-service digital marketing agency, received the W³ Gold award for its work with the Credit Union of Texas (CUTX) on the strategy, design, and development of its website (www.cutx.org), built on the Sitecore experience platform and personalized to create relevant user experiences.
SilverTech’s winning entry was selected by judges appointed by the Academy of Interactive and Digital Arts, who reviewed more than 5,000 entries across the globe. Based on criteria that included creativity, usability, functionality, and ease of use, SilverTech received Gold honors for digital excellence honoring outstanding websites in the financial services category.
The new CUTX website, which launched in March 2019, features interactive product selectors, personalized messaging and content, a mobile-first design, consumer lifestyle pages, relevant search, and Salesforce integration.
The website combines integrates first- and third-party data, leveraging a data management platform (DMP), marketing automation platform and content management system. Website visitors are segmented into journey paths based on financial product interest. The meaningful content that maps buyers to the right information at the right time has resulted in over 300% growth in website leads.
SilverTech is a certified gold partner of Sitecore and was the 2018 winner of Sitecore’s Experience Awards for Best Use of Personalization in North America.
ABOUT SILVERTECH
SilverTech is a digital marketing agency redefining how businesses engage with their customers. Founded in 1996, SilverTech delivers digital transformation strategies and services that connect user experiences with data and technology to achieve and maximize results. its integrated solutions provide a 360-degree view of even the most complex customer journeys. With offices in New Hampshire and Indiana, SilverTech has worked with brands such as Fulton Bank, Segway, Drexel University, Pepco, State of New Hampshire Travel and Tourism, and Conservation International. To learn more, view our work.
