TEXANS CREDIT UNION
Services we provide:
- Discovery
- UX experience & engagement
- UI design
- Website development
- Hosting & managed services
- KuberaDX on Sitefinity CMS
About Texans Credit Union
Texans Credit Union, based in Richardson, Texas, provides a full suite of financial products and services to over 120,000 members. The credit union serves members in eleven branches and via its busiest branch, its website. The credit union manages over $2 billion in assets and strives for complete member satisfaction.
The Challenge
Texans Credit Union recognized the need to upgrade its digital presence to better serve its members. Partnering with SilverTech to revamp their digital experience, they aimed to address pain points such as inefficient functionality and confusing site navigation. Learn about their goals for the new site and the solution implemented to create a seamless modern, intuitive online experience.
The Solution
After careful consideration of multiple Content Mangement platforms, Texans chose SilverTech’s KuberaDX SaaS (Software as a Service) solution for their new website. KuberaDX allowed Texans to leverage a fully branded, intuitive content management system that was pre-configured and customized to their members’ needs. KuberaDX is a turn-key website platform, built on the Progress Sitefinity Digital Experience Platform, that is easy to use, built specifically for financial institutions, is scalable and future-proofed. Texans saved time and money by using Kubera’s OOTB fully customizable interface, while giving its members a modern digital experience. Built on an enterprise-level .NET platform, the new website can evolve with technology and market expectations.
Features of the New Site:
- Alerts Module
- FAQ Module
- Membership Online Forms
- Financial Education Center
- Product Comparison Cards and Tables
- Branch Locator Module
- Team Member Module
- Rates Module & Rates Tables
- Icon Callouts
- Drag and Drop Editing
- More
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RESULTS
Stay Ahead with Personalization: The Key to Gaining a Competitive Edge
4/30/25
Customers expect seamless and highly relevant online experiences. Personalization is a necessity in gaining a competitive edge. Businesses that tailor their digital interactions to individual users see higher engagement, increased conversions, and stronger brand loyalty. But achieving true personalization requires more than just inserting a first name into an email. It involves a deep understanding of user behavior, preferences, and data-driven insights to create experiences that feel intuitive and meaningful.
Customer Expectations are Evolving
Consumers expect real-time, relevant interactions tailored to their needs and preferences.
• AI-driven, hyper-personalized experiences are becoming the norm
• Companies are shifting from demographic-based segmentation to behavioral-based personalization
• Customers want more than static recommendations, they want predictive, proactive experiences
Why Personalization Matters
1. Enhanced Customer Engagement – Personalized content keeps users engaged by delivering relevant messaging, product recommendations, and dynamic web experiences tailored to their interests.
2. Higher Conversion Rates – By presenting users with content and offers aligned with their needs, businesses can drive more conversions and increase revenue by 15% or more.
3. Improved Customer Loyalty – When customers feel understood and valued, they are more likely to return, driving deeper engagement, fostering long-term brand loyalty, increasing lifetime value.
4. Optimized User Journeys – Personalization helps streamline the customer journey, reducing friction and making it easier for users to find what they need.
5. Competitive Advantage – Your competitors are already leveraging personalization to attract and retain customers. To stay ahead, businesses must implement robust personalization strategies.
How SilverTech Elevates Personalization
At SilverTech, we specialize in creating data-driven digital experiences that put the user first. Our team leverages cutting-edge personalization strategies, including:
Behavioral Tracking & AI-Driven Insights – We analyze user behavior to predict intent and deliver hyper-relevant content.
Dynamic Website Personalization – Our approach leverages real-time user interactions to dynamically tailor website content, delivering a custom personalized experience for every visitor.
Advanced Marketing Automation – We integrate personalized email campaigns, tailored landing pages, and automated nurture journeys to drive engagement.
Omnichannel Personalization – From websites to mobile apps, social media, and email, we ensure consistent and personalized messaging across all digital touchpoints.
Our Approach - Crawl, Walk, Run, Fly Your Way to Personalization
To start, we recommend leveraging your first-party data to build a foundation. Once the first-party data is informing your personalized content variants, then it is time to start leveraging other kinds of data such as inferred data. Next it is time to fully embrace your digital experience platform to manage your digital personalization and utilize artificial intelligence (AI) and machine learning (ML) to derive insights.
Ready to Elevate Your Digital Experience?
Whether you’re looking to refine your website’s personalization strategy or implement a fully integrated approach across your digital ecosystem, SilverTech can help. Our team of experts will work with you to create a tailored solution that enhances user engagement, increases conversions, and strengthens customer relationships. Get in touch with us today to learn how we can transform your digital experience with personalization!
