Winchester Savings Bank

A Partnership Built on Trust

When Winchester Savings Bank needed a digital transformation partner, their marketing director turned to the same SilverTech team she’d trusted for 15 years, a relationship that had spanned three different bank brands throughout her career. This long-standing partnership is a testament to our consistent excellence in financial services web development.

Winchester’s digital transformation story begins with a relationship that predates her role at Winchester. When the Vice President, Director of Marketing, joined Winchester and faced the challenge of modernizing their outdated website, she turned to SilverTech, the same trusted partner she had successfully worked with at two previous financial institutions throughout her banking career. Having witnessed SilverTech’s expertise in banking digital transformations firsthand, she knew they were the natural choice for Winchester’s complete website overhaul.

The Challenge

Winchester faced several critical challenges with their existing website:

• Outdated Technology: Built on an obsolete platform that was difficult to manage and navigate
• Limited Content Management: Inflexible CMS made updating content nearly impossible
• Poor User Experience: Customers and board members found the site frustrating to navigate
• Lack of Analytics: No meaningful metrics or insights to track performance
• Digital Strategy Gaps: Website didn’t support online account opening or digital marketing goals

Our Approach

Winchester’s website was completely rebuilt on the Xperience by Kentico platform, providing significantly more flexibility compared to the previous system. SilverTech created intuitive navigation and enhanced user experience while integrating comprehensive analytics to give the bank meaningful insights into user behavior and site performance.