DATA & AI
TURN DATA AND AI INTO YOUR ADVANTAGE AND GROWTH
AI is no longer a future initiative. It is a smart and practical way to drive growth and efficiency today. SilverTech helps organizations turn their data into real business outcomes by putting AI and machine learning to work in ways that make a difference. This includes creating more personalized digital experiences, improving search and chat, and using predictive analytics to anticipate customer needs. With the right data strategy, you can leverage machine learning and AI to automate processes, uncover trends, and make smarter decisions at scale, today. It is not about chasing hype; it is about using the data you already have to work smarter and move your organization forward.
CORE CAPABILITIES
- Data Modeling
- Data Integration
- AI Personalization
- AI Analytics & Insights
- Conversational AI
- Site Search
- Security Monitoring
- Recommendation Engines
ADVANCING DIGITAL MATURITY THROUGH DATA AND MACHINE LEARNING
Fulton Bank partnered with SilverTech to elevate its digital maturity by unlocking the full potential of its first-party data. SilverTech merged demographic, transactional, and behavioral data with machine learning predictions to create dynamic, personalized web experiences. Using a phased approach, they delivered tailored journeys, targeted promotions, and next-best product recommendations. The enhanced data infrastructure now powers more intelligent, personalized engagement across all digital channels.
Generative Engine Optimization (GEO) vs. Traditional SEO: The Future of Search and Content Strategy
How does GEO align with SEO, and how does it differ? Check out our blog to find out how you should optimize your content for both traditional and AI-driven searches.