ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
How Employee Experience Shapes Customer Outcomes
By: Abigail Macdonald | 3/26/26
Improving employee experience is essential for organizational success. Learn why modern internal communication tools like Staffbase help teams stay aligned and connected.
For years, organizations have invested heavily in perfecting the customer journey. But a growing number of leaders are recognizing a powerful truth: the employee experience is just as essential. The people who show up every day to deliver your brand promise are the ones who ultimately shape how customers perceive you.
That’s why platforms like Staffbase, which unify internal communication and help organizations reach employees more effectively, are becoming central to modern digital ecosystems. SilverTech partners with Staffbase because we see firsthand how strong internal communication fuels stronger external outcomes.
Why Employee Experience Deserves Equal Focus
When employees feel informed, connected, and aligned, the benefits ripple outward:
• Customers receive more consistent, thoughtful interactions
• Teams collaborate more effectively
• Organizational change becomes easier to navigate
• Culture becomes a strategic advantage
In many ways, customer experience is a reflection of employee experience. If internal communication is fragmented or outdated, it becomes harder for employees to do their best work and that inevitably affects the customer.
The Shift Toward Modern Internal Communication
Traditional intranets and scattered communication channels weren’t built for today’s hybrid and distributed workforce. Employees need:
• A centralized, reliable source of information
• Communication that reaches them where they are
• Tools that support connection, not just content
• A clear understanding of organizational priorities
Staffbase is one of the platforms helping organizations modernize this space, offering a unified hub for communication, content management, and employee engagement.
How Organizations Can Position Themselves for Success
Improving employee experience isn’t about adopting a single tool. It’s about rethinking how communication flows across the organization. A few guiding principles help teams get there:
1. Treat employees like a core audience
Just as customer journeys are mapped and optimized, employee journeys benefit from the same level of intentionality.
2. Build communication systems that scale
As organizations grow, so does the complexity of keeping everyone aligned. Centralized platforms help maintain clarity.
3. Integrate communication into the broader digital ecosystem
When internal communication tools connect with HR systems, identity platforms, and operational tools, employees get the right information at the right time.
4. Design for usability and adoption
Technology only works when people use it. Clear structure, intuitive design, and thoughtful content strategy make a meaningful difference.
SilverTech’s Role in the Ecosystem
As a strategic Staffbase Implementation Partner and Certified Delivery Expert, SilverTech helps enterprises transform internal communications into a connected, data-driven ecosystem. Our role goes far beyond implementation. We ensure Staffbase becomes a fully integrated part of the organization’s digital environment.
Together, SilverTech and Staffbase help organizations:
• Unify communications across intranet, apps, email, and SMS
• Strengthen culture and alignment
• Improve operational efficiency
• Accelerate time-to-value from their employee experience investment
When employees thrive, customers feel it. And when both thrive, organizations become more resilient, more responsive, and more competitive. There is a clear advantage to working with the same digital partner who supports your customer experience initiatives to help elevate your employee experience. This creates consistency, alignment, and a more connected overall strategy.
