ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
Why a Headless CMS Makes Sense for Fast-Moving Organizations
11/18/25
If you’ve been part of any digital team, you know how quickly things change. A rebrand, a product launch, a merger, or a new channel always seems to be around the corner. Marketing and technology teams are constantly asked to move faster without more budget or time.
That’s why more organizations are rethinking how they manage content. A headless CMS, such as Contentstack or Sanity, separates content from design, so you can change the look, launch new channels, or reimagine experiences without starting over. It’s not a trend…it’s a smarter way to keep pace.
What Headless Really Means
In a traditional CMS, everything is connected: content, templates, and presentation. Even small changes can require big updates. A headless CMS breaks that link. Content lives in one central place and is delivered anywhere: your website, app, kiosk, or whatever comes next. Developers can update the front end without disrupting content authors, and marketers can publish faster.
Microsite Sprawl
Most marketing teams spin up new landing pages or microsites all the time. They use tools like WordPress or Hubspot to move quickly, but those quick fixes come with trying to maintain different logins, analytics, and inconsistent branding. Soon, you’re managing several small websites instead of one connected system.
With a headless setup, you can create campaign pages or microsites within the same structure. The front end adapts while your content, assets, and workflows stay centralized. That means fewer platforms to maintain and less time spent duplicating work.
Real Payoffs
A decoupled front end saves time and money across many use cases:
1. Rebrands: Update design without rebuilding content.
2. Multiple Brands: Launch new sites from the same repository.
3. Global Reach: Share content across markets with localized variations.
4. New Channels: Reuse existing content in apps or displays.
5. Campaigns: Build pages quickly without adding new tools.
Organizations that adopt headless can see 25–40% lower long-term costs, largely by avoiding rebuilds and reducing maintenance.
Not Ready to Go Fully Headless?
If headless feels like too big a leap, a hybrid CMS offers a middle ground. It keeps a familiar page-based structure and visual editing but adds API flexibility for future scalability. Hybrid systems let teams modernize at their own pace without giving up control or usability.
Headless or Hybrid - what is right for your organization?
A headless or hybrid CMS gives midmarket and enterprise-level organizations the flexibility to adapt without constant rebuilds. It’s about designing for change, including faster launches, simpler maintenance, and better alignment between marketing and IT.
At SilverTech, we help companies find the right approach and make the transition smoothly. If you’re evaluating your next platform, our CMS Switch Kit can guide you through the process with practical checklists and planning tools. It’s designed to help you choose a platform that grows with you, not against you.
