ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
SilverTech Announces Strategic Partnership with Staffbase
2/5/26
New partnership expands SilverTech’s end-to-end digital experience, data integration, and transformation capabilities with enterprise employee communications and engagement solutions
Staffbase Recognized in the 2025 Gartner Magic Quadrant™ for Intranet Packaged Solutions
Bedford, NH — February 5, 2026 — SilverTech, a digital experience consultancy focused on growth and transformation, today announced a new strategic partnership with Staffbase, the first AI-native employee experience platform and a recognized vendor in the 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions. Through this partnership, SilverTech will deliver end-to-end Staffbase strategy, design, implementation, data integration, and optimization services to help organizations modernize internal communications and connect employee experience with broader digital growth initiatives.
As organizations invest in connected digital ecosystems to drive performance and transformation, employee experience has become a critical pillar. Staffbase enables enterprises to unify internal communications across channels — including intranet, employee apps, email, and SMS — creating more informed, engaged, and aligned workforces at scale.
SilverTech’s focus on connecting experience, data, platforms, and operations aligns directly with the value Staffbase brings to enterprise organizations seeking measurable impact from their communications technology investments.
Through this partnership, SilverTech will support customers with:
● Staffbase platform strategy
● Experience design and content architecture
● Technical implementation and solution configuration
● Enterprise data and system integration across HR, CRM, CMS, marketing, and operational platforms
● Migration and modernization of legacy intranet and communications platforms
“Organizations can’t achieve true digital transformation or sustained growth if their employee experience is disconnected from their data and systems,” said Chris Crombie, Chief Growth Officer at SilverTech. “Staffbase gives enterprises a powerful platform to unify and modernize employee communications. Our strength in digital ecosystem transformation and data integration ensures Staffbase is not just implemented — it’s fully connected — so organizations can activate smarter communications and measurable business impact.”
SilverTech works with mid-market and enterprise organizations across regulated and complex industries — including financial services, insurance, healthcare, manufacturing, government, retail and consumer goods, helping them modernize digital ecosystems and deliver high-impact experiences.
"SilverTech's deep expertise in digital transformation and enterprise system integration makes them an ideal partner to help organizations maximize the value of our AI-native platform," said Simon Weigh, Sr. Director of Sales and Alliances at Staffbase. "As enterprises deploy AI capabilities to support their workforce, the challenge isn't just implementation, it's driving actual adoption, especially among frontline and deskless employees. SilverTech understands that real impact comes from connecting AI-powered employee experiences with the data, systems, and workflows that drive daily operations. Their proven track record with complex enterprise implementations ensures our joint customers can turn Staffbase into a true adoption engine, delivering capabilities that employees can actually access and use to get answers, complete tasks, and stay aligned, regardless of their role or location."
This partnership further expands SilverTech’s ecosystem of leading experience and platform partners and supports its continued focus on helping organizations build connected, optimized digital growth engines.
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