ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
SilverTech Celebrates Nearly Two Decades as a Kentico Gold Partner, Award Recognition, MVP Leadership, and Enterprise Digital Excellence
2/23/26
Bedford, NH — February 23, 2026 — SilverTech, a nationally recognized digital experience consultancy known for delivering transformative, enterprise-grade digital platforms, celebrates its continued partnership within the Kentico ecosystem. Underscoring SilverTech’s deep strategic, technical, and operational expertise, sustained client success, and long-standing commitment to delivering high-impact digital solutions on the Kentico platform. Over nearly two decades, SilverTech has guided leading financial institutions, government agencies, and enterprise organizations in modernizing their digital ecosystems and accelerating measurable growth.
Leadership Recognized at the Highest Level
SilverTech’s platform leadership is further underscored by the recent Kentico MVP recognition for Derek Barka, a distinction awarded to a select group of global experts who demonstrate exceptional technical excellence, product influence, and meaningful community contribution.
This recognition highlights SilverTech’s role not simply as an implementation partner, but as a trusted advisor shaping how organizations adopt, scale, and innovate with Kentico.
Award-Winning Digital Experiences
SilverTech’s client work continues to receive industry recognition for its sophistication, performance, and business impact. Most notably, SilverTech earned a Kentico Site of the Year honorable mention for United Federal Credit Union, showcasing a modern digital experience that combines strategic UX, accessibility, and scalable architecture.
The firm’s momentum is reflected in consistent Kentico Sites of the Month, including the most recent January recognitions for:
• Andrews Federal Credit Union
• Moose on the Loose
These recognitions demonstrate SilverTech’s ability to deliver differentiated digital experiences across both regulated and consumer-focused industries.
Enterprise Launch Momentum
SilverTech’s Kentico momentum is further demonstrated through delivering complex, high-impact Kentico implementations across sectors, with recent platform launches including:
• Lowell Five Credit Union
• Florida Department of Law Enforcement
• Fytertech
These engagements reflect SilverTech’s ability to deliver complex, scalable digital platforms that drive measurable business outcomes.
Specialized Kentico Expertise Across the Lifecycle
As one of the most experienced Kentico partners globally, SilverTech has developed formalized capabilities that extend beyond implementation into long-term platform stewardship and optimization. The firm is recognized for expertise as a:
• Quality Expert: establishing governance frameworks, performance standards, and architectural best practices
• Hosting Partner: delivering secure, compliant, enterprise-grade managed infrastructure
• SaaS Expert: guiding organizations through Kentico SaaS strategy, migration, and operational maturity
• Upgrade Expert: modernizing legacy environments through structured, low-risk transformation approaches
• Accelerator Expert: accelerating time-to-value through proven frameworks, reusable components, and delivery methodologies
This lifecycle approach enables SilverTech clients to move beyond launch toward sustained digital maturity.
A Strategic Partnership Built on Transformation
SilverTech’s Kentico partnership reflects a shared commitment to innovation and customer experience excellence. As organizations increasingly prioritize composable architectures, SaaS adoption, and AI-driven experience orchestration, SilverTech remains positioned as a strategic partner capable of guiding complex digital transformation with clarity and confidence.
“Our long-standing Kentico partnership is built on a simple principle: deliver meaningful digital experiences that drive growth,” said Jeff McPherson, President of SilverTech. “Recognition across MVP honors, award-winning digital experiences, and ongoing enterprise level engagements speaks to the caliber of our team, our clients, and our commitment to innovation.”
