ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
SilverTech Recognized with Multiple w3 Awards for Excellence in Digital Innovation for Visit NH and Port Canaveral
10/14/25
Bedford, NH — October 14, 2025 - SilverTech, a leading national digital experience agency, has been honored with multiple W³ Awards for outstanding achievement in digital strategy, design, and technology innovation for its work on VisitNH.gov and Port Canaveral. Presented by the Academy of Interactive and Visual Arts (AIVA), the W³ Awards celebrate creative excellence on the web and recognize agencies that set new standards in user experience and digital transformation.
These honors highlight SilverTech’s leadership in delivering digital ecosystems that transform how destinations, infrastructure organizations, and enterprises engage with their audiences.
Transforming Destinations Through Digital Experience
Visit New Hampshire (VisitNH.gov)
SilverTech partnered with the New Hampshire Division of Travel and Tourism Development to completely reimagine the state’s official tourism website into a high-performing, data-driven destination experience.
Built on Xperience by Kentico, the new VisitNH.gov delivers personalized, dynamic content tailored to users’ interests and geolocation — helping travelers discover authentic New Hampshire experiences faster and more intuitively.
The redesign also includes:
1. Dynamic Foliage Tracker: An all-new, reimagined foliage tracker—one of the most in-demand features of the site during fall—provides real-time insights, updated visuals, and improved travel planning tools. The previous version was a simple slider and color-coded map; the new design delivers a more engaging, intuitive experience for foliage seekers.
2. Personalized Experiences: Leveraging geolocation technology, the site now tailor’s homepage content to key audiences such as Canadian visitors from Quebec.
3. Enhanced accessibility and faster performance, improving Core Web Vitals by more than 50%.
4. Increased engagement metrics, including a 30% lift in session interaction and nearly 20% more event calendar activity.
This latest recognition builds on SilverTech’s 20+ year partnership with the State of New Hampshire, where the agency continues to drive innovation across dozens of state websites and digital services. This long-standing partnership reflects trust, innovation, and a shared vision for advancing the state’s digital presence.
Michelle Cruz, Director of the NH Division of Travel and Tourism, praised the collaboration:
“We’re incredibly proud to see VisitNH.gov honored with a W³ Award, and we applaud SilverTech for their outstanding work. This recognition reflects not only the innovation behind the redesign, but also the impact it’s having on how we engage with visitors. SilverTech’s commitment to delivering smart, user-focused digital experiences continues to elevate New Hampshire’s tourism presence on a global scale.”
Modernizing a Global Gateway: Port Canaveral
For Port Canaveral, one of the world’s busiest cruise and cargo ports, SilverTech delivered a complete digital transformation — designing a site that reflects the Port’s role as a hub of travel, trade, and innovation.
The new website, built on Progress Sitefinity, streamlines complex navigation into a clean, intuitive experience for multiple audiences including travelers, tenants, and maritime partners. The result is a powerful, responsive site that provides real-time information, simplifies access to port services, and strengthens the Port’s digital infrastructure for the future.
Behind the scenes, SilverTech implemented modern content management tools and workflows to give Port Canaveral’s communications team more autonomy, flexibility, and speed in publishing updates.
“Winning multiple W³ Awards for two very different clients demonstrates SilverTech’s ability to deliver measurable impact through creativity, data, and technology,” said Bill Storace, Chief Digital Officer at SilverTech. “Whether inspiring travel to a state or streamlining access to a major U.S. port, our goal is always the same — to craft connected digital experiences that make complex ecosystems simple, personal, and effective.”
About the W³ Awards
The W³ Awards, presented by the Academy of Interactive and Visual Arts (AIVA), honor the best in digital creativity across websites, marketing, mobile, video, social, and emerging technologies. Judged by leading professionals from top media, communications, and marketing firms, the awards recognize exceptional design, usability, and innovation in digital communications.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers through measurable, modern, and innovative digital solutions. Founded in 1996, the national agency delivers an unexpectedly enjoyable client experience while solving complex business challenges through strategy, creativity, and technology. With offices in Bedford, NH, Indianapolis, IN, and Cleveland, OH, SilverTech sets the bar higher for smart, collaborative client partnerships. The 2025 acquisition of Paragon Inc. expands SilverTech’s reach and capabilities, broadening its service offerings, deepening enterprise expertise, and creating new opportunities to deliver greater value and impact for clients. SilverTech’s full suite of services includes digital strategy and consulting, marketing, user experience and design, journey mapping, advanced web and AI application development, and data and technology integration. Together, the combined teams manage a diverse roster of clients including Allison Transmission, Nova Scotia Power, Drexel University, the State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, UGG, HOKA, and Mutual of Omaha.
