ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
SilverTech Wins Multiple Communicator Awards for Excellence in Digital Experience
5/27/25
Bedford, NH – May 27, 2025 — SilverTech, a nationally recognized digital experience agency, has been honored with three 2025 Communicator Awards by the Academy of Interactive and Visual Arts (AIVA). SilverTech earned two Awards of Excellence, the competition’s highest honor—for its work on the Community West Bank and New York Proton Center websites, as well as an Award of Distinction for its digital experience created for PAR (Psychological Assessment Resources).
The Communicator Awards celebrate excellence in strategic and creative communication across digital, mobile, video, and social platforms, with over 3,000 entries submitted annually from top agencies and brands around the world.
“We are incredibly proud to see our work recognized by the Communicator Awards,” said Jeff McPherson, CGO of SilverTech. “These wins are an endorsement of our team’s creativity, strategic thinking, and commitment to building meaningful digital experiences and the collaborative spirit we share with our clients. Together, we’re building digital platforms that not only look beautiful but also drive real impact.”
Award of Excellence: Community West Bank Website
SilverTech redesigned the digital presence for Community West Bank to better reflect its brand identity as a trusted community-focused financial partner. The new modern website emphasizes user-friendly navigation, mobile responsiveness, and intuitive access to banking services, creating a seamless digital experience for customers engagement and supports business growth.
Award of Excellence: New York Proton Center Website
The New York Proton Center website was recognized for its exceptional ability to communicate complex medical information in an empathetic, accessible, and user-centric way. SilverTech created a seamless digital experience that supports patients, families, and referring physicians as they navigate advanced cancer care options.
Award of Distinction: PAR (Psychological Assessment Resources) Website
SilverTech earned distinction honors for its work with PAR, a leading publisher of psychological assessment tools. The newly redesigned website offers a streamlined experience for mental health professionals and researchers, enabling easy access to PAR’s vast catalog of products, training resources, and support services—all while reflecting the brand’s reputation for precision, integrity, and innovation in psychological assessment.
These accolades reinforce SilverTech’s position as a leader in delivering digital experiences that are visually compelling, strategically aligned, and results-driven across diverse sectors—from healthcare and finance to education and professional services.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, The State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
About the Communicator Awards
The Communicator Awards is the leading international awards program honoring excellence in communication across media platforms. Judged by the Academy of Interactive and Visual Arts, the program recognizes innovative work that makes a lasting impact on audiences.
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