ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
SilverTech Wins Lamplighter Award for Excellence in Digital Design for the New York Proton Center Website
6/3/25
Bedford, NH – May 30, 2025 — SilverTech, a nationally recognized digital experience agency, has been honored with a prestigious Lamplighter Award for outstanding achievement in website design and development. The award recognizes SilverTech’s work on the New York Proton Center website, celebrating its innovation, usability, and impact in advancing digital healthcare communication.
Presented annually by the New England Society for Healthcare Communications (NESHCo), the Lamplighter Awards recognize excellence in healthcare marketing, public relations, and communications. SilverTech’s work on the New York Proton Center site stood out for its clean, modern design, streamlined user experience, and ability to convey complex medical information in an accessible and compassionate way.
“We are proud to be recognized by NESHCo and the Lamplighter Awards for our work with New York Proton Center,” said Derek Barka, CTO of SilverTech. “This project exemplifies our mission to create digital experiences that not only look beautiful but also empower people to make important life decisions—especially when it comes to their health.”
The New York Proton Center is one of the leading providers of proton therapy, an advanced form of cancer treatment. The new website, built by SilverTech in close collaboration with the New York Proton Center team, helps patients, caregivers, and referring physicians quickly find the information they need. From treatment options and clinical expertise to scheduling consultations, the site was designed to guide users with empathy, clarity, and trust.
“SilverTech helped bring our vision to life, creating a digital platform that reflects the innovation and care we provide every day,” said Melissa Weisstuch, Marketing & Communications Manager at New York Proton Center. “We’re thrilled to see this work recognized.”
The Lamplighter Award highlights SilverTech’s continued leadership in the healthcare space, delivering digital solutions that improve access, engagement, and real outcomes.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, The State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
About the New York Proton Center
The New York Proton Center is the only proton therapy facility in New York State, offering advanced cancer treatment in a state-of-the-art setting. Backed by a consortium of leading healthcare institutions, NYPC provides precise, effective, and compassionate care for patients from around the world.
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