ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
Stay Ahead with Personalization: The Key to Gaining a Competitive Edge
4/30/25
Customers expect seamless and highly relevant online experiences. Personalization is a necessity in gaining a competitive edge. Businesses that tailor their digital interactions to individual users see higher engagement, increased conversions, and stronger brand loyalty. But achieving true personalization requires more than just inserting a first name into an email. It involves a deep understanding of user behavior, preferences, and data-driven insights to create experiences that feel intuitive and meaningful.
Customer Expectations are Evolving
Consumers expect real-time, relevant interactions tailored to their needs and preferences.
• AI-driven, hyper-personalized experiences are becoming the norm
• Companies are shifting from demographic-based segmentation to behavioral-based personalization
• Customers want more than static recommendations, they want predictive, proactive experiences
Why Personalization Matters
1. Enhanced Customer Engagement – Personalized content keeps users engaged by delivering relevant messaging, product recommendations, and dynamic web experiences tailored to their interests.
2. Higher Conversion Rates – By presenting users with content and offers aligned with their needs, businesses can drive more conversions and increase revenue by 15% or more.
3. Improved Customer Loyalty – When customers feel understood and valued, they are more likely to return, driving deeper engagement, fostering long-term brand loyalty, increasing lifetime value.
4. Optimized User Journeys – Personalization helps streamline the customer journey, reducing friction and making it easier for users to find what they need.
5. Competitive Advantage – Your competitors are already leveraging personalization to attract and retain customers. To stay ahead, businesses must implement robust personalization strategies.
How SilverTech Elevates Personalization
At SilverTech, we specialize in creating data-driven digital experiences that put the user first. Our team leverages cutting-edge personalization strategies, including:
Behavioral Tracking & AI-Driven Insights – We analyze user behavior to predict intent and deliver hyper-relevant content.
Dynamic Website Personalization – Our approach leverages real-time user interactions to dynamically tailor website content, delivering a custom personalized experience for every visitor.
Advanced Marketing Automation – We integrate personalized email campaigns, tailored landing pages, and automated nurture journeys to drive engagement.
Omnichannel Personalization – From websites to mobile apps, social media, and email, we ensure consistent and personalized messaging across all digital touchpoints.
Our Approach - Crawl, Walk, Run, Fly Your Way to Personalization
To start, we recommend leveraging your first-party data to build a foundation. Once the first-party data is informing your personalized content variants, then it is time to start leveraging other kinds of data such as inferred data. Next it is time to fully embrace your digital experience platform to manage your digital personalization and utilize artificial intelligence (AI) and machine learning (ML) to derive insights.
Ready to Elevate Your Digital Experience?
Whether you’re looking to refine your website’s personalization strategy or implement a fully integrated approach across your digital ecosystem, SilverTech can help. Our team of experts will work with you to create a tailored solution that enhances user engagement, increases conversions, and strengthens customer relationships. Get in touch with us today to learn how we can transform your digital experience with personalization!
