AORN
Services we provide:
- Digital strategy
- Website data tracking & analysis
- Website design & development
- Progress Sitefinity implementation
About AORN
AORN is the Association of periOperative Registered Nurses, a community that started in 1949 in order to share best practices for operating room nurses. AORN is celebrating 75 years of being the largest family of organizations dedicated to supporting nurses and surgical teams with over 44,000 members nationwide. AORN shares information with its members through their digital assets, including the website. AORN came to the experts at SilverTech wanting a new digital member experience across all the AORN websites.
The Process
SilverTech’s strategy team reviewed the most current data from AORN and provided recommendations for enhancing components of all the websites for optimized data accuracy and clean data collection going forward. With this project, SilverTech met the challenge of moving seven websites from Sitecore to Sitefinity. Progress Sitefinity was the newly chosen platform for its ease of use, rich functionality and fully customizable features. This project required a design of seven unique styles and brands, creating widgets and content types that would accommodate their content needs for each of the seven entities. This includes the Outpatient Surgery magazine which had more than 12,000 articles. Other challenges with this project included the incorporation of ad space throughout the sites, SSO and member login functionality, custom search, scripted content migration and more.
RESULTS
SilverTech Wins Lamplighter Award for Excellence in Digital Design for the New York Proton Center Website
6/3/25
Bedford, NH – May 30, 2025 — SilverTech, a nationally recognized digital experience agency, has been honored with a prestigious Lamplighter Award for outstanding achievement in website design and development. The award recognizes SilverTech’s work on the New York Proton Center website, celebrating its innovation, usability, and impact in advancing digital healthcare communication.
Presented annually by the New England Society for Healthcare Communications (NESHCo), the Lamplighter Awards recognize excellence in healthcare marketing, public relations, and communications. SilverTech’s work on the New York Proton Center site stood out for its clean, modern design, streamlined user experience, and ability to convey complex medical information in an accessible and compassionate way.
“We are proud to be recognized by NESHCo and the Lamplighter Awards for our work with New York Proton Center,” said Derek Barka, CTO of SilverTech. “This project exemplifies our mission to create digital experiences that not only look beautiful but also empower people to make important life decisions—especially when it comes to their health.”
The New York Proton Center is one of the leading providers of proton therapy, an advanced form of cancer treatment. The new website, built by SilverTech in close collaboration with the New York Proton Center team, helps patients, caregivers, and referring physicians quickly find the information they need. From treatment options and clinical expertise to scheduling consultations, the site was designed to guide users with empathy, clarity, and trust.
“SilverTech helped bring our vision to life, creating a digital platform that reflects the innovation and care we provide every day,” said Melissa Weisstuch, Marketing & Communications Manager at New York Proton Center. “We’re thrilled to see this work recognized.”
The Lamplighter Award highlights SilverTech’s continued leadership in the healthcare space, delivering digital solutions that improve access, engagement, and real outcomes.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, The State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
About the New York Proton Center
The New York Proton Center is the only proton therapy facility in New York State, offering advanced cancer treatment in a state-of-the-art setting. Backed by a consortium of leading healthcare institutions, NYPC provides precise, effective, and compassionate care for patients from around the world.
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