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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

Azure Outage July 2024: What You Need to Know About the Recent Website Downtime

7/31/24

What is Microsoft Azure?

Azure is Microsoft’s cloud computing platform, providing on-demand Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) solutions. It enables organizations to efficiently store and manage data, enhance cybersecurity and compliance, and rapidly develop and deploy complex web applications.

What Happened?

On Tuesday morning, users started expressing their inability to access several Microsoft 365 products such as Office, Outlook, and Azure. Microsoft themselves have confirmed that the nearly 10-hour long outage was the result of a distributed denial of service cyberattack (DDoS) which was triggered by an unexpected usage spike that halted services to a standstill.

The Azure portal itself was impacted including access to web hosting plans. Reported user-flagged issues with Azure App Services, Application Insights, Azure Log Search Alerts, Azure IoT Central, Microsoft Teams, Xbox Live and other services were also affected.

Resolution

As of now, Microsoft and Microsoft Azure services are back up and running correctly. Microsoft says it will publish a Preliminary Post Incident Review within approximately 72 hours from the incident to assess and discuss the incident and what the recovery process looks like.

It is necessary for firms to have protection in place to prevent DDoS from having an impact. The initial DDoS attack had activated protection mechanisms, but an error in the implementation of defenses "amplified the impact of the attack rather than mitigating it," Microsoft admits.

Our support team is available to assist you with any concerns or questions. Please do not hesitate to reach out.

You can view the latest status update from Azure here.

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Hosting and managed services

PERSONALIZATION