PERSONALIZATION

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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.
Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.
Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.
Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.
We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.
By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

BUILD A PERSONALIZATION STRATEGY THAT WORKS

At SilverTech, we realize personalization is not just a want, but a need for customers. We partner with brands to create personalization strategies that strengthen engagement, boost customer loyalty, improve conversion rates.

Exceptions to Web Content and Mobile App Accessibility Requirements for State and Local Governments

By: Paul Creme | 2/26/25

On April 24, 2024, the Federal Register published the Department of Justice’s final rules for Title II of the Americans with Disabilities Act as amended (the “ADA”). The rules are considered the technical standard for web content and mobile apps; Web Content Accessibility Guidelines (WCAG) Version 2.1, Level AA. 

The rules ensure state and local government services, programs, and activities are available and accessible on websites and mobile apps for people with disabilities. As implementation clarity is non-negotiable, there are some exceptions that do not require web and mobile app content to comply with WCAG 2.1, Level AA.

 

THE EXCEPTIONS:

 

Archived Web Content

Information that may be rarely used or is outdated, not needed, or repeated somewhere else. The web content must meet all four of the following points to be considered an exception to the requirements:

  • 1. The content was created prior to the effective date or reproduces paper documents or the contents of other physical media.
  • 2. The content is kept only for reference, research, or recordkeeping.
  • 3. The content is kept in a special area for archived content.
  • 4. The content has not been changed since it was archived.

Preexisting Conventional Electronic Documents

Documents that meet both of the following points are not required to meet WCAG 2.1, Level AA:

  • 1. The documents are word processing, presentation, PDF, or spreadsheet files.
  • 2. They were available on the state or local government’s website or mobile app before the required date the state or local government must comply with this rule.

The exception does not apply if the documents are currently being used to apply for, access, or participate in a state or local government’s services and/or programs. Even if they were posted before the date the government must comply with the rule.

Contractual, Licensing, or Other Arrangements with a Public Entity

Content posted by a third party where said third party is not posting due to contractual, licensing, or other arrangements with a public entity. This may include such things as meeting notices by non-governmental entities.

Individualized Password-Protected Documents

Documents that meet all three of the following points do not need to meet WCAG 2.1, Level AA:

  • 1. The documents are word processing, presentation, PDF, or spreadsheet files.
  • 2. The documents are about a specific person, property, or account.
  • 3. The documents are password-protected or otherwise secured.

This could include payment portals.

Preexisting Social Media Posts

If the state or local governmental entity is unable to meet the new requirements there are some alternatives such as having two versions of the same web and mobile app content. In other words, one version that is not accessible and another version that is accessible and provides all the same information and features. The second version is called a “conforming alternate version.” However, the entity may not have a main web page that is inaccessible and a separate accessible version of the same content, because people with disabilities should get equal access to that content on the same page.

Technicalities & Timing

In some limited situations, state and local governments may be able to show that their web content or mobile apps have minor attributes that do not meet WCAG Version 2.1, Level AA. In these cases, the issue would have to be so small that it would not interfere with the accessibility of the content or mobile app.

State and local governments cannot use this part of the rule to avoid compliance, and if web content does not fully meet WCAG 2.1, Level AA, there are many things the government would have to prove to show they are not in violation of the rule.

State and local governments must make sure their web content and mobile apps meet WCAG 2.1, Level AA within 2 - 3 years of when the rule was published (April 24, 2024), depending on their population. In other words, state and local entities have about 2 years to enforce fully compliant sites and mobile apps unless an exemption applies. 

You can find more information about why the Department of Justice is enforcing these compliance requirements and their timelines here under “Requirements by Entity Size.” Please reach out if you have any questions regarding your website's compliance.


Meet the Author: Paul Creme

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