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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

Level Up Your Ad Game: Meta Features to Customize Your Campaigns

11/13/24

Meta, like most social media platforms are always making updates and changing up the game by offering advertisers new tools to refine their campaigns and achieve better results. Let's dive into some of the latest features that can help you customize your Facebook and Instagram ads in order to better captivate your target audience.

Enhanced Ad Customization

Dynamic Creative Optimization (DCO): This dynamic feature enables advertisers more flexibility with their creative and could increase efficiency for design. By creating multiple variations of your ad creative, including images, headlines, and descriptions, Meta's AI will automatically test different combinations to determine the most effective version for your audience.

Creative Setup

Site Links: Create sitelinks to highlight additional pages within your ad. These additional links appear below your main ad copy, directing users to specific pages of your website. This can help you drive more traffic to desired content and increase conversions.

Advantage+ Creative

Visual Improvements: Meta's AI can automatically adjust the aspect ratio of your ad images and videos to fit different placements and screen sizes, ensuring optimal visual quality across devices.
Text Improvements: Meta's AI can dynamically adjust the placement of your primary text, headline, and description to optimize performance. By testing different text combinations, the AI can deliver highly personalized messages to each user.

By leveraging these Meta features, you can create more engaging and effective ad campaigns. Remember to test and iterate to find the best strategies for your business.

Do you have any questions about these new Meta features or want to discuss how to implement them in your campaigns? Contact us today!

Categories:

Marketing Website Optimization

PERSONALIZATION