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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech Celebrates Two Kentico MVPs: Christina Vagi and Derek Barka Lead the Way

1/27/26

Bedford, NH — January 27, 2026 — At SilverTech, we’re proud to share exciting news from the Kentico community: Christina Vagi, Director of Strategy, has been named a 2026 Kentico MVP, joining Derek Barka, our Chief Innovation Officer, who has earned this honor for the second year in a row. This achievement marks a significant milestone for SilverTech as one of the few partner agencies with not just one but two Kentico MVPs—a testament to our deep expertise, strategic leadership, and ongoing contributions to the Kentico ecosystem.

What Is a Kentico MVP?

The Kentico MVP program recognizes individuals who provide exceptional strategic value to the Kentico community and product team. MVPs are industry experts who:

• Share thought leadership on Kentico’s value and capabilities.
• Provide direct commercial and product strategy feedback.
• Help translate why Kentico’s digital experience platform (DXP) is an outstanding choice for marketers and agencies.
• Act as ambassadors of Kentico’s vision in the broader digital experience community.

Christina and Derek embody these principles through their leadership, insights, and community engagement.

Championing Kentico at SilverTech

Christina Vagi’s MVP recognition highlights her strategic impact—not just within SilverTech, but across the broader Kentico partner ecosystem. Her expertise in connecting Kentico’s capabilities to business and marketing strategy helps partners and clients realize meaningful digital outcomes.

Meanwhile, Derek Barka’s second consecutive MVP award reinforces his ongoing influence and deep technical leadership in digital experience strategy and implementation. Having an MVP recognized for two years running is rare and underscores SilverTech’s sustained excellence.

Standing Out in the Partner Network

While many agencies work with Kentico, few partner organizations have more than one MVP at a time. SilverTech’s achievement in having both Christina and Derek honored reflects the caliber of talent and thought leadership within our team.

As a long-standing Kentico Gold Partner, SilverTech consistently demonstrates excellence in digital strategy transformation, technical implementation, and community participation, not only by MVP honors but also by awards for certification excellence, growth, and client success. In addition, SilverTech has won numerous Site of the Year or Site of the Month awards.

What This Means for Our Clients and Community

This dual recognition reinforces SilverTech’s position as a trusted leader in Kentico implementations. Clients benefit when our leaders:

• Shape how Kentico evolves with industry needs.
• Bring strategic insights into digital transformation initiatives.
• Share best practices with partners and prospects alike.

We’re proud of Christina and Derek—not only for their achievements but for the ways they elevate our craft and community.

Join Us in Celebrating!

Please join us in congratulating Christina Vagi and Derek Barka on this well-deserved recognition as Kentico MVPs for 2026. We look forward to seeing the continued impact they will make in the year ahead!

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