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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech Announces Strategic Partnership with Staffbase

2/5/26

New partnership expands SilverTech’s end-to-end digital experience, data integration, and transformation capabilities with enterprise employee communications and engagement solutions

Staffbase Recognized in the 2025 Gartner Magic Quadrant™ for Intranet Packaged Solutions

Bedford, NH — February 5, 2026 — SilverTech, a digital experience consultancy focused on growth and transformation, today announced a new strategic partnership with Staffbase, the first AI-native employee experience platform and a recognized vendor in the 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions. Through this partnership, SilverTech will deliver end-to-end Staffbase strategy, design, implementation, data integration, and optimization services to help organizations modernize internal communications and connect employee experience with broader digital growth initiatives.

As organizations invest in connected digital ecosystems to drive performance and transformation, employee experience has become a critical pillar. Staffbase enables enterprises to unify internal communications across channels — including intranet, employee apps, email, and SMS — creating more informed, engaged, and aligned workforces at scale.

SilverTech’s focus on connecting experience, data, platforms, and operations aligns directly with the value Staffbase brings to enterprise organizations seeking measurable impact from their communications technology investments.

Through this partnership, SilverTech will support customers with:

● Staffbase platform strategy
● Experience design and content architecture
● Technical implementation and solution configuration
● Enterprise data and system integration across HR, CRM, CMS, marketing, and operational platforms
● Migration and modernization of legacy intranet and communications platforms

“Organizations can’t achieve true digital transformation or sustained growth if their employee experience is disconnected from their data and systems,” said Chris Crombie, Chief Growth Officer at SilverTech. “Staffbase gives enterprises a powerful platform to unify and modernize employee communications. Our strength in digital ecosystem transformation and data integration ensures Staffbase is not just implemented — it’s fully connected — so organizations can activate smarter communications and measurable business impact.”

SilverTech works with mid-market and enterprise organizations across regulated and complex industries — including financial services, insurance, healthcare, manufacturing, government, retail and consumer goods, helping them modernize digital ecosystems and deliver high-impact experiences.

"SilverTech's deep expertise in digital transformation and enterprise system integration makes them an ideal partner to help organizations maximize the value of our AI-native platform," said Simon Weigh, Sr. Director of Sales and Alliances at Staffbase. "As enterprises deploy AI capabilities to support their workforce, the challenge isn't just implementation, it's driving actual adoption, especially among frontline and deskless employees. SilverTech understands that real impact comes from connecting AI-powered employee experiences with the data, systems, and workflows that drive daily operations. Their proven track record with complex enterprise implementations ensures our joint customers can turn Staffbase into a true adoption engine, delivering capabilities that employees can actually access and use to get answers, complete tasks, and stay aligned, regardless of their role or location."

This partnership further expands SilverTech’s ecosystem of leading experience and platform partners and supports its continued focus on helping organizations build connected, optimized digital growth engines.

About SilverTech

SilverTech is a global digital experience consultancy focused on helping enterprise and mid-market organizations achieve growth and transformation by modernizing their digital ecosystems and accelerating long-term business performance. The firm brings together strategy, user experience, technology, marketing, data, and applied AI to deliver measurable outcomes through a collaborative, insight-driven approach.

With deep expertise spanning financial services, healthcare, consumer goods, manufacturing, and government, SilverTech connects strategy, experience, and technology to solve complex customer challenges and enable sustained growth through continuous optimization.

SilverTech partners with leading platforms including Contentstack, Sitecore, Progress Sitefinity, Kentico, Microsoft, and Salesforce to deliver scalable, secure, future-ready solutions aligned to each client’s growth strategy.

Founded in 1996, SilverTech supports global brands such as General Mills, Charles Schwab, Allison Transmission, UGG, and HOKA. With offices in New Hampshire, Indiana, and Ohio, the firm serves as a trusted partner to organizations pursuing innovation, modernization, and lasting growth.

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