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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech Honored with Silver Davey Award for Port Canaveral’s Transformative Website Redesign

11/17/25

Bedford, N.H. — November 17, 2025 — SilverTech, a leading national digital experience agency, has been awarded a Silver Davey Award for its exceptional website redesign for the Canaveral Port Authority (Port Canaveral). The honor recognizes SilverTech’s excellence in digital craftsmanship, user experience innovation, and strategic storytelling for one of the world’s most dynamic cruise and cargo ports.

Elevating the Digital Gateway to a Global Port

Port Canaveral, one of the world’s busiest cruise and cargo ports located in Florida, partnered with SilverTech to reimagine its digital presence as a modern, high-performing gateway that reflects the Port’s global stature and diverse audiences. The redesign focused on improving user accessibility, streamlining content for diverse audiences (cruise passengers, cargo clients, local stakeholders), and aligning the site’s architecture with the Port’s strategic growth ambitions.

“We are honored to be recognized by the Davey Awards for a project that embodies the intersection of design excellence, data intelligence, and purposeful storytelling. This recognition reflects the collaborative spirit between our teams and our shared commitment to delivering digital experiences that truly move people and business forward,” Jeff McPherson, Chief Growth Officer at SilverTech.

Why the Award Matters

The Davey Awards is an international awards program honoring outstanding marketing and creative work from the best small agencies, firms, and creators around the world. Judged by the Academy of Interactive and Visual Arts (AIVA), the competition celebrates the power of creativity executed with agility and sophistication. Earning a Silver Award in the Websites category positions SilverTech among the top echelon of agencies delivering enterprise-grade digital innovation. SilverTech’s redesign of Port Canaveral’s site joins an elite set of projects recognized for design excellence, usability, and measurable impact.

Highlights of the Project

1. A unified content management platform to allow Port staff rapid updates, better SEO, and improved mobile-friendliness.

2. A refreshed visual system that reflects Port Canaveral’s brand as a global gateway and vibrant local asset.

3. Enhanced navigation and search to serve distinct audiences: cruise travelers planning their visit, cargo clients reviewing logistics services, and local community members seeking information.

4. Performance metrics post-launch showed increased user engagement, reduced bounce rates, and enhanced content accessibility for multiple user segments.

The result is a website that is as functional as it is visually compelling while optimized for engagement, scalability, and long-term growth.

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PERSONALIZATION