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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech Honored with Three 2025 Kentico Partner Excellence Awards

11/19/25

Recognition Highlights SilverTech’s Commitment to Innovation, Growth, and Client Success

Bedford, NH — November 19, 2025 — SilverTech, a leading national digital experience and technology agency, has been recognized by Kentico with three prestigious 2025 Partner Excellence Awards: Xperience by Kentico Certification Excellence, New Business Growth Excellence, and Customer Retention Excellence. These honors celebrate SilverTech’s outstanding performance and leadership within the Kentico global partner network.

The Xperience by Kentico Certification Excellence Award recognizes SilverTech’s deep technical expertise and commitment to maintaining the highest standards of certification across its strategy, development, and implementation teams. SilverTech’s continued investment in platform mastery ensures clients benefit from powerful, scalable, and future-ready digital solutions built on Xperience by Kentico DXP a cutting-edge technology.

The New Business Growth Excellence Award reflects SilverTech’s expanding influence and strong growth within the Kentico ecosystem. Over the past year, SilverTech has partnered with new clients across industries including financial services, government, tourism, and utilities—leveraging Kentico to deliver transformative digital experiences that drive measurable business outcomes.

The Customer Retention Excellence Award underscores SilverTech’s dedication to long-term client success. By combining a customer-first philosophy with continuous optimization and innovation, SilverTech has earned lasting partnerships with brands that trust the agency to guide their digital evolution year after year.

“These recognitions from Kentico affirm the strength of our partnership and the results we’re delivering for our clients,” said Jeff McPherson, Chief Growth Officer at SilverTech. “We’re proud to be among the top partners driving innovation and measurable growth on the Kentico platform. This recognition is a testament to the hard work of our team and the trust our clients place in us.”

About SilverTech and Kentico’s Partnership

As one of Kentico’s longest-standing Gold partners, SilverTech continues to pioneer digital transformation initiatives using Xperience by Kentico, helping organizations modernize their digital ecosystems, enhance personalization, and optimize user engagement through data-driven insights and AI-powered solutions.

For more information about SilverTech’s award-winning work and Kentico partnership, visit www.silvertech.com.

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