PERSONALIZATION
PERSONALIZATION DRIVES LOYALTY
Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.
BE RELEVANT OR BE FORGOTTEN
A PERSONALIZED BANKING EXPERIENCE
SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.What is Web 3.0?
By: Alex Lynch | 3/4/22
What You Need to Know About the Third Generation of Internet
Introducing Web 3.0 – The Decentralized Internet
The online world is an ever-changing place. In 2022, we can expect numerous advances in technology, software, and design. The internet in general is no exception. What can you expect in 2022? Well, it’s time to get acquainted with Web 3.0.
Web 3.0 is the third generation of internet services for websites and applications. It will focus on machine-based understanding of data to provide a data-driven and semantic web. Web 3.0 is the future of the intelligent internet. It can do more than just interpret what you input, but actually understand all of what you are trying to convey. Content will be more tailored to users than ever before. Many say that this generation of the internet is becoming increasingly human. Web 3.0 is the most autonomous, open, and intelligent internet the world has ever seen.
What’s New
This next-generation internet has 4 key features:
- Ubiquity
- Semantic Web
- Artificial Intelligence
- 3D Graphics
To break it down, Ubiquity means a sort of omnipresence. Web 3.0 will make the internet accessible to everyone, anywhere at any time. The goal of this feature is to make the internet integrate more seamlessly into users’ everyday lives.
The phrase Semantic Web means that the depth of understanding that the web possesses will be much more advanced. Even if the syntax of a phrase is different, Web 3.0 will be able to tell if the semantics are the same and derive meaning. For example, “I <3 Tech” and “I love Tech” have different syntax, but Web 3.0 will be able to tell what the user means by decoding meaning and emotions by analyzing data. We as humans know that these two phrases have the same meaning, now the internet will know that too.
By now, we all know what AI is, but the way Web 3.0 utilizes it is fascinating. The improved artificial intelligence that comes along with this generation of internet will be able to tell genuine emotion from fake emotion. This will give platforms like Google the capacity to remove things like fake positive reviews from company google review pages.
Web 3.0 is also referred to as the spatial web because of its 3-Dimensional capabilities. Web 3.0 will blur the line between the virtual world and reality as it revolutionizes graphic technology and makes the online experience much more immersive.
Effect on SEO
The new internet has not forgotten about the importance of SEO. To name a few changes, Web 3.0 will come with improved cluster content analysis. This will allow similar objects to be grouped together allowing for faster auditing of landing and other web pages. Web 3.0 will also use voice search. Website managers should be sure to set up voice search technology to strengthen their SEO strategy. This era of web will also connect to your social media listing search results in order of what your friends prefer or are likely to interact with. Web 3.0 is sure to have a significant impact on SEO.
The 3.0 Difference
When Web 3.0 inevitably arrives, we can expect to see a drastic change in the way we perceive and interact with the internet. Not only will the new internet make browsing a much more personal and well-tailored experience, but it will also become exponentially more integrated into our lives (if you can even believe that is possible). The world can expect to see normally offline devices such as vacuums, ovens, and refrigerators transform and become part of online technology. These are just a few of the new tech miracles that Web 3.0 is expected to bring about.
While this may seem overwhelming, these changes can come with big opportunities. If you or your business are not equipped to utilize and make the best of this third-generation internet, our tech experts will be! At SilverTech, we know the importance of understanding the online world and being sovereign over one’s data to achieve the best results from your online presence. If you need help navigating where your business fits in with the ever-changing internet, contact us!