PERSONALIZATION

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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.
Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.
Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.
Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.
We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.
By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

BUILD A PERSONALIZATION STRATEGY THAT WORKS

At SilverTech, we realize personalization is not just a want, but a need for customers. We partner with brands to create personalization strategies that strengthen engagement, boost customer loyalty, improve conversion rates.

Why Progress Sitefinity is a Great Choice for Authenticated Portals

3/6/25

In the crowded landscape of Digital Experience Platforms (DXP), many businesses assume that being in the Leader quadrant of Gartner’s Magic Quadrant is the ultimate measure of success and other quadrants don’t matter. However, for organizations looking for an agile, cost-effective, and easy-to-use solution, we find Progress Sitefinity's placement as a Niche Player impressive.

Unlike Leader quadrant solutions, which often come with higher total cost of ownership, long implementation cycles, and steep learning curves, Gartner’s 2025 Magic Quadrant report for the DXP market indicates that Sitefinity is a powerful, scalable, and intuitive platform without unnecessary complexity. This makes it an ideal fit for mid-market and enterprise businesses that need an authenticated customer or partner portal—without the delays and costs that often come with higher-tier DXP platforms.

Sitefinity’s Position in the Magic Quadrant Matters

Gartner’s 2025 Magic Quadrant for DXPs evaluated 17 vendors, each with strengths and weaknesses. While many of the "Leaders" in the report focus on massive enterprise-scale solutions with extensive customization options, they also come with higher licensing fees, more costly development resources, and ongoing maintenance that can eat into ROI for years.
By contrast, one of the reasons we’ve chosen to partner with Sitefinity is that it offers a flexible and efficient alternative that delivers real value to businesses faster. Here’s how:

Lower Cost of Ownership – Compared to high-end DXPs, Sitefinity offers robust features without excessive licensing fees, making it a cost-effective choice for organizations that want to maximize ROI quickly.

Faster Time to Value – The platform is known for rapid implementation and ease of use, allowing businesses to get up and running faster. We’ve accelerated the time to market and time to value even further by developing industry-specific, preconfigured modules and widgets that can trim months off development cycles. 

Simplified User Experience – easy to use and gets better and better with each release.

Scalable and Flexible – Whether it’s a customer portal, partner portal, or a full digital ecosystem, Sitefinity integrates seamlessly with CRM, ERP, and payment systems, making it adaptable to business needs. That’s why our strategists and developers especially love it for custom portal solutions.

Screenshot of Gartner magic quadrant for digital experience platforms

SilverTech: A Proven Sitefinity Partner for Portal Development

As Sitefinity’s Digital Agency Partner of the Year for two consecutive years, SilverTech has helped businesses build and customize authenticated portals that improve customer engagement and streamline operations. Unlike other agencies that leverage Sitefinity solely as a CMS, SilverTech’s advanced engineering teams have extended Sitefinity’s capabilities across many companies’ entire ecosystems. Successfully integrating Sitefinity with CRM, MA, ERP, Commerce, and other business functions, we have created secure, integrated, and high-performing digital experiences.

Here are a few Sitefinity capabilities that make it an excellent choice for portal development:

  • Personalization – Deliver tailored content based on user roles and behavior.
  • Integrations & API Connectivity – Easily connect with CRMs, ERPs, and third-party systems.
  • Secure Self-Service – Enable secure logins, account management, and transactions. The Sitefinity product line is SOC2 and SAMM certified and offers HIPAA and GDPR compliance.

Portal Site of the Year: Palmer Gas & Oil

A great example of Sitefinity’s value in action is SilverTech’s work with Palmer Gas & Oil. Palmer needed a modern, user-friendly customer portal to replace an outdated system that was frustrating for users. SilverTech developed a custom Sitefinity-based portal that:

  • Improved Self-Service Options – Customers can easily manage their accounts, pay bills, and request service without needing customer support.
  • Integrated Seamlessly – The portal connects with BlueCow CRM and QualPay for automated transactions and streamlined business operations.
  • Increased Efficiency – By reducing friction in the customer experience, Palmer Gas & Oil saw improved customer satisfaction and fewer manual processes for staff.

Progress Sitefinity 2023 website portal of the year badge

Final Thoughts

Sitefinity’s placement as a Niche Player validates that the platform can and will deliver for businesses that want a powerful digital experience without unnecessary costs and complexity. As Partner of the Year, SilverTech knows how to turn Sitefinity’s capabilities into true business value for our customers.

If your organization is looking for a smarter, more cost-effective way to improve digital experiences or build customized customer/employee portals, let us know and we’d be happy to help.


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