ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
SilverTech and Paragon Join Forces to Shape the Next Generation of Digital Experiences
7/24/25
Strategic acquisition expands SilverTech’s capabilities to deliver smarter, AI-enhanced solutions today while setting the stage for future machine learning innovation.
Bedford, NH - July 24, 2025 - SilverTech, a leading national digital experience agency headquartered in Bedford, New Hampshire, has acquired Paragon, a premier customer research, digital consultancy and enterprise web solutions company based in Cleveland, Ohio, to expand its capabilities to better serve the world’s most complex business challenges – both now and in the future.
“Combining forces with Paragon allows us to further enhance our capabilities, capacity and creativity, positioning us where there is nothing we cannot do at the highest level within our industry,” said Nick Soggu, Chief Executive Officer, SilverTech. “Paragon’s digital experience platform expertise adds to our strong capabilities, resulting in a more modern, competitive, comprehensive and innovative offering for both SilverTech and Paragon clients. Rooted in innovation and growth, this strategic alliance furthers SilverTech’s mission to better support evolving client needs, helping them to stay ahead of the industry in a rapidly changing digital landscape.”
By combining the complementary strengths of both agencies, SilverTech is now able to:
• Scale the delivery of AI-powered personalization, predictive analytics and intelligent search
• Accelerate innovation in machine learning, conversational interfaces and process automation
• Deepen customer research and deliver digital strategy that is aligned with business strategy
• Expand CMS and DXP platform expertise with top-tier technology partnerships and solutions, and is certified and well credentialed in Sitecore, Progress Sitefinity, Kentico, Hubspot, Contentstack, Contentful, Salesforce, Sanity and Big Commerce.
“This acquisition brings together Paragon’s deep enterprise experience and consulting expertise with SilverTech’s strengths in digital marketing, media and managed services,” said Jeff McPherson, Chief Growth Officer, SilverTech. “Together, we are expanding our ability to serve a broader range of markets with a powerful mix of strategic insight and technical innovation –helping clients harness data, personalize experiences, improve decision-making and drive automation.”
“Combining our talents with SilverTech’s enables us to level up in the industry, expand our capacity, and broaden our range of services,” said John Ours, Chief Executive Officer, Paragon. “The shared vision between Paragon and SilverTech, coupled with our complementary offerings and strengths, and extensive experience in the industry, brings momentum, positive energy and expertise to our collective clients."
Now with 150 team members across three U.S. offices and a global client base spanning midmarket to enterprise, SilverTech is now uniquely positioned to lead innovation and drive transformative growth in the tech sector.
Working with major regional and national brands and institutions, such as Georgia Pacific, Nova Scotia Power, and Drexel University, SilverTech has earned national recognition as a Chief Marketer Top 200 Agency, a two-time Sitefinity Partner of the Year and Website of the Year award winner, and SilverTech’s work on the Visit New Hampshire website earned recognition in Kentico's Government and Municipal category of Site of the Year. Built from a strong New Hampshire foundation, SilverTech was also honored by New Hampshire Business Review with Business Excellence Awards in 2023 and 2024, recognizing the company’s imagination, industriousness, innovation and achievements.
Based in Ohio, Paragon has delivered proven results to key organizations nationally and globally, including Charles Schwab, UGG, Hoka, General Mills, JLG and Mutual of Omaha, as well as a number of major Ohio institutions, such as Cleveland Clinic, Bob Evans Restaurants, SummaCare and University Hospitals of Cleveland.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital strategy, digital marketing, user experience strategy & design, advanced web and application design & development, digital experience technology implementation, and digital transformation. Chief Marketer selected SilverTech as a ‘Top 200 Agency.’ Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, Borg Warner, United Community Bank, Fulton Bank, and many others.
About Paragon
Headquartered in Cleveland, Paragon is a full-lifecycle digital consultancy with over 30 years of expertise helping top brands like HOKA, UGG, Cleveland Clinic, and Charles Schwab deliver optimized customer experiences in today’s complex digital landscape. Specializing in customer research, digital strategy, UX design, and development, Paragon crafts tailored web and commerce solutions utilizing platforms like Sitecore, Contentstack, Contentful, Optimizely, Kentico, and Microsoft, among others. Paragon’s collaborative, insight-driven approach blends creativity with practical strategies to deliver measurable outcomes, whether solving unique customer experience challenges or driving growth through ongoing support.
Media contact:
Erin Presseau
Vice President of Marketing
SilverTech
erin.presseau@silvertech.com
Mobile: 603-867-9885
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