ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
SilverTech Recognized with Industry Website Design and Development Award for Two Financial Clients
6/12/25
Kentico Selects United Federal Credit Union and Winchester Savings Bank Websites for Site of the Month Awards.
Bedford, NH — June 12, 2025 — SilverTech, a leading national digital experience agency, announced that it has been awarded two Kentico May 2025 Site of the Month honors for its standout website digital experiences for United Federal Credit Union (UFCU) and Winchester Savings Bank (WSB).
Each month, Kentico highlights the most impressive and innovative websites built on its digital experience platform, Xperience by Kentico. Being selected for two Sites of the Month is a testament to SilverTech’s deep technical expertise, strategic approach to customer experience, user-centric design, and commitment to helping financial institutions thrive in today’s digital landscape.
“It’s an honor to be recognized by Kentico for our work partnering with these two trusted financial brands,” said Nick Soggu, CEO of SilverTech. “Our team works tirelessly to create digital solutions that are not only technically sound but also provide lasting, impactful results for our clients and their customers.”
United Federal Credit Union: A Fast, Strategic Sitecore-to-Kentico Migration
SilverTech successfully migrated UFCU’s digital presence from Sitecore to Kentico Xperience by Kentico (XbyK) in just six months. The project focused on improving user experience, simplifying content management, and creating custom features to support members’ needs. The result is a sleek, modern website that positions UFCU for continued growth and innovation.
“Receiving this recognition from Kentico is a testament to our commitment to innovation and member service,” said Kaylee Ganus, United’s Chief Marketing Officer. “Our goal was to create a seamless, intuitive, and secure online experience. With the help of SilverTech and Kentico, we’ve done just that.”
Winchester Savings Bank: Elevating Member Experience Through Strategic Design
For Winchester Savings Bank, SilverTech delivered a refreshed audience-focused website with a clean design, simplified navigation, and improved accessibility, all tailored to better serve WSB’s local customer base. The project prioritized user experience, engagement, enhanced mobile usability, and content management flexibility for internal teams, all within a streamlined digital strategy ensuring the website meets both marketing and compliance needs.
These wins further underscore SilverTech’s position as a top-tier Kentico Gold Partner with 30 years of experience building custom digital platforms for banks, credit unions, and financial service organizations. SilverTech has previously won Kentico Site of the Year and numerous Site of the Month awards.
To learn more about SilverTech’s award-winning work, visit www.silvertech.com.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital strategy, digital marketing, user experience strategy & design, advanced web and application design & development, digital experience technology implementation, and digital transformation. Chief Marketer selected SilverTech as a ‘Top 200 Agency’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and many others.
