ADVIA CREDIT UNION
Services we provide:
- Discovery
- Digital Strategy
- Content Analysis
- Custom Integrations
- UX/UI Design
- Website Development
- Hosting
- Support
About Advia Credit Union
Advia Credit Union has a mission to provide financial advantages to its members by providing advice, advocating for members, and offering advantages other financial institutions don’t. This is accomplished through innovative financial solutions and a new, scalable website. For this new site, Advia sought to proactively provide the quickest and easiest digital solution for members to get the best user experience. Advia is not like other financial institutions; this is illustrated in Advia’s commitment to serving the ever-changing financial needs of its members. One of its core values is to drive progress by engaging in a spirit of innovation and developing new digital service tools for its members. This led to an innovative website redesign to give members easy access to information digitally.
The Challenge
The old website was not intuitive, and the overall digital experience lacked. The lending areas of the old site for both mortgages and auto loans were not producing results. With increased in mobile traffic, the site needed an improved mobile user experience. A major challenge facing Advia’s business team was the organization and content hierarchy of the old site. The content was repetitive and text-heavy, and members were confused about where to find the information they sought. Other obstacles included Advia’s team being unable to easily update the content and structure of the pages on the old website.
Goals for the New Site:
- Improved navigation layout
- Measurable enhancements
- Increase time spent on the website
- Meets brand standards with redesign
- Increase overall visitors engagement
- Increase content management efficiency
Advia wanted to create a “one-stop” resource center to educate members on digital banking—including forms, links, documents, and video tutorials. Two goals for the new Advia Credit Union website were simplifying content and allowing self-service for members. Advia did not want to reinvent the wheel in terms of UI but wanted to deliver a better digital experience to its members and potential new members. The new website provides a clean and clear navigation experience to eliminate clutter and confusion.
The Right Platform
SilverTech reviewed several CMS/DX platforms with Advia. Progress Sitefinity was the chosen platform, giving Advia a fully optimized digital experience. Using the page templates on the Sitefinity platform allows Advia to accomplish the goals for the new site by enhancing the design and layout of the website with ease. The new website improves the user experience with the use of properly placed navigation buttons and call to actions (CTAs) clearly directing users through the content on the page to the sub-pages. Advia’s site has an engaging navigation and advanced filter functionality allowing users to get to the content they are looking for with ease. Additionally, the Advia content team can seamlessly update and create pages within the Sitefinity CMS, keeping the website current and relevant.
RESULTS
The Hidden Constraint Slowing Your Bank's Growth: Why Composable Architecture Matters
By: Erin Presseau | 2/16/26
Banks and credit unions face an execution gap, not a strategy problem. Traditional all-in-one banking platforms create architectural constraints that slow digital transformation, preventing financial institutions from deploying new products and personalized experiences fast enough to compete. Composable architecture with open APIs offers a solution, enabling banks to modernize customer-facing systems without replacing core banking platforms. This approach unlocks data-driven personalization, accelerates time-to-market for digital banking experiences, and helps financial institutions grow by moving at market speed.
Most financial institutions don't have a strategy problem. They have an execution problem. Leadership teams regularly approve new products and campaigns only to watch competitors move faster. By the time digital experiences are updated, market conditions have shifted and opportunities have narrowed.
This isn't a talent issue. It's an architectural constraint.
The Digital Banking Execution Gap
Many legacy banking systems were designed as monolithic platforms rather than composable systems built with open APIs. This creates friction at every touchpoint. Marketing teams wait months to update experiences. Product launches stall in technical queues. Customer data sits trapped in silos, preventing the real-time personalization that today's banking customers expect.
Regional banks, community banks, and credit unions that can't deploy new digital banking features as fast as the market requires are finding themselves at a competitive disadvantage.
What Is Composable Banking Architecture?
Digital banking transformation doesn't require replacing your core banking platforms. Those systems remain your operational backbone for transaction processing, compliance, and security.
What changes is the customer experience layer. Composable banking architecture uses API-first integration to connect modern digital experience platforms with existing core systems, delivering:
• Faster time-to-market for new digital banking products and features
• Unified customer data that flows seamlessly across channels
• Personalization at scale using real-time customer insights
• Flexibility to adopt new technology without disrupting operations
• Reduced vendor lock-in with the ability to swap components as needs evolve
Better Customer Experiences Through Composable Architecture
Consider a mortgage customer journey: A borrower researches options online, receives personalized rate offers based on their financial profile, schedules a consultation, and arrives at the branch where the loan officer already understands their priorities. The experience feels seamless because the architecture makes it seamless.
In today's rapidly evolving banking landscape, composable systems with open APIs allow different platforms to work together—and enable you to swap out components without breaking the ecosystem.
Turn Customer Data Into Revenue Growth
Understanding composable architecture is just the beginning. How do you leverage that flexibility to drive measurable results?
Join our webinar on March 11, 2026: From Data to Dollars: Personalization that Drives Growth
Learn how leading financial institutions use data-driven personalization to:
• Activate customer insights in real-time across digital channels
• Create tailored banking experiences that increase conversion rates
• Measure personalization ROI across the customer journey
• Build scalable personalization programs without massive technical resources
With the right composable architecture and personalization strategy, your financial institution can move at market speed and deliver the experiences modern banking customers expect.
Ready to accelerate your digital banking transformation? Register for the webinar or contact us to discuss your growth challenges.
