SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
SilverTech Recognized with Industry Website Design and Development Award for Two Financial Clients
6/12/25
Kentico Selects United Federal Credit Union and Winchester Savings Bank Websites for Site of the Month Awards.
Bedford, NH — June 12, 2025 — SilverTech, a leading national digital experience agency, announced that it has been awarded two Kentico May 2025 Site of the Month honors for its standout website digital experiences for United Federal Credit Union (UFCU) and Winchester Savings Bank (WSB).
Each month, Kentico highlights the most impressive and innovative websites built on its digital experience platform, Xperience by Kentico. Being selected for two Sites of the Month is a testament to SilverTech’s deep technical expertise, strategic approach to customer experience, user-centric design, and commitment to helping financial institutions thrive in today’s digital landscape.
“It’s an honor to be recognized by Kentico for our work partnering with these two trusted financial brands,” said Nick Soggu, CEO of SilverTech. “Our team works tirelessly to create digital solutions that are not only technically sound but also provide lasting, impactful results for our clients and their customers.”
United Federal Credit Union: A Fast, Strategic Sitecore-to-Kentico Migration
SilverTech successfully migrated UFCU’s digital presence from Sitecore to Kentico Xperience by Kentico (XbyK) in just six months. The project focused on improving user experience, simplifying content management, and creating custom features to support members’ needs. The result is a sleek, modern website that positions UFCU for continued growth and innovation.
“Receiving this recognition from Kentico is a testament to our commitment to innovation and member service,” said Kaylee Ganus, United’s Chief Marketing Officer. “Our goal was to create a seamless, intuitive, and secure online experience. With the help of SilverTech and Kentico, we’ve done just that.”
Winchester Savings Bank: Elevating Member Experience Through Strategic Design
For Winchester Savings Bank, SilverTech delivered a refreshed audience-focused website with a clean design, simplified navigation, and improved accessibility, all tailored to better serve WSB’s local customer base. The project prioritized user experience, engagement, enhanced mobile usability, and content management flexibility for internal teams, all within a streamlined digital strategy ensuring the website meets both marketing and compliance needs.
These wins further underscore SilverTech’s position as a top-tier Kentico Gold Partner with 30 years of experience building custom digital platforms for banks, credit unions, and financial service organizations. SilverTech has previously won Kentico Site of the Year and numerous Site of the Month awards.
To learn more about SilverTech’s award-winning work, visit www.silvertech.com.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital strategy, digital marketing, user experience strategy & design, advanced web and application design & development, digital experience technology implementation, and digital transformation. Chief Marketer selected SilverTech as a ‘Top 200 Agency’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and many others.
