SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
SilverTech Wins Lamplighter Award for Excellence in Digital Design for the New York Proton Center Website
6/3/25
Bedford, NH – May 30, 2025 — SilverTech, a nationally recognized digital experience agency, has been honored with a prestigious Lamplighter Award for outstanding achievement in website design and development. The award recognizes SilverTech’s work on the New York Proton Center website, celebrating its innovation, usability, and impact in advancing digital healthcare communication.
Presented annually by the New England Society for Healthcare Communications (NESHCo), the Lamplighter Awards recognize excellence in healthcare marketing, public relations, and communications. SilverTech’s work on the New York Proton Center site stood out for its clean, modern design, streamlined user experience, and ability to convey complex medical information in an accessible and compassionate way.
“We are proud to be recognized by NESHCo and the Lamplighter Awards for our work with New York Proton Center,” said Derek Barka, CTO of SilverTech. “This project exemplifies our mission to create digital experiences that not only look beautiful but also empower people to make important life decisions—especially when it comes to their health.”
The New York Proton Center is one of the leading providers of proton therapy, an advanced form of cancer treatment. The new website, built by SilverTech in close collaboration with the New York Proton Center team, helps patients, caregivers, and referring physicians quickly find the information they need. From treatment options and clinical expertise to scheduling consultations, the site was designed to guide users with empathy, clarity, and trust.
“SilverTech helped bring our vision to life, creating a digital platform that reflects the innovation and care we provide every day,” said Melissa Weisstuch, Marketing & Communications Manager at New York Proton Center. “We’re thrilled to see this work recognized.”
The Lamplighter Award highlights SilverTech’s continued leadership in the healthcare space, delivering digital solutions that improve access, engagement, and real outcomes.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, The State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
About the New York Proton Center
The New York Proton Center is the only proton therapy facility in New York State, offering advanced cancer treatment in a state-of-the-art setting. Backed by a consortium of leading healthcare institutions, NYPC provides precise, effective, and compassionate care for patients from around the world.
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