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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech Promotes Jeff McPherson to President, Advancing the Agency’s Next Phase of Transformation

1/9/26

Bedford, NH — January 9, 2026 — SilverTech, a strategic digital experience firm focused on enterprise growth and transformation, today announced the promotion of Jeff McPherson to President, marking a pivotal milestone in the company’s continued growth and evolution.

McPherson has been a driving force at SilverTech for more than 25 years, playing a central role in building the agency into the 150-person organization it is today. His leadership across sales, marketing, account management, strategic partnerships and agency acquisitions has helped fuel sustained growth, deepen long-standing client relationships, and establish SilverTech as a trusted partner across industries and technology ecosystems.

“Jeff has been fundamental to SilverTech’s success for more than two decades,” said Nick Soggu, CEO of SilverTech. “His ability to grow the business while never losing sight of client success is unmatched. Jeff is focused on working to ensure that every client relationship—regardless of size—receives the focus, care, and support needed to succeed, and that mindset is deeply embedded in who we are today.”

Throughout his tenure, McPherson has held a wide range of leadership roles across sales, strategy, marketing, operations, and client services, helping scale the organization, expand SilverTech’s enterprise footprint, and build enduring client and partner relationships that continue to fuel the business. He is widely recognized for building trust at every level — from executive stakeholders and clients to employees across the organization — and for setting clear direction, aligning teams around shared goals, and guiding the organization through periods of growth and change with transparency and confidence. His leadership strengthened SilverTech’s sales and account management model, elevated its strategic technology partnerships, and aligned marketing, sales, and delivery into a more cohesive and effective growth engine, ensuring teams were equipped, supported, and empowered to deliver meaningful outcomes for clients.

In his new role as President, McPherson will lead SilverTech’s day-to-day operations and execution, enabling the organization to accelerate its evolution from a digital agency to a strategic firm focused on digital transformation and enterprise growth, serving mid-market and enterprise organizations. This next phase will focus on expanding SilverTech’s leadership in AI, data, and strategic consulting, while helping clients modernize their digital ecosystems and drive long-term business value.

“SilverTech has reached an important inflection point,” said McPherson. “We have incredible talent, strong partnerships, and an opportunity to elevate how we support organizations navigating complex transformation. I’m honored to step into this role and excited to help lead SilverTech into its next chapter.”

As part of this transition, McPherson made several decisive leadership moves, assembling a strengthened senior leadership team who will support SilverTech’s next phase of growth and transformation.

Together, this leadership team will work closely to advance SilverTech’s market position and deliver innovative solutions that help clients navigate digital, data, and AI-driven transformation.

McPherson assumes the President role at a defining moment for SilverTech, as the company deepens integration across teams, expands its transformation services, and positions itself as a long-term strategic partner for organizations preparing for what’s next.

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