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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech Named Marketing Excellence Partner of the Year

12/18/25

Agency Earns Third Consecutive Partner of the Year Honor from Progress

Bedford, NH — December 18, 2025 — SilverTech, a leading national digital experience agency, is excited to announce that it has been named the 2025 Marketing Excellence Partner of the Year, marking its third consecutive Partner of the Year award. This prestigious recognition celebrates SilverTech’s ongoing commitment to delivering cutting-edge digital marketing solutions that are driving measurable impact for its clients.

The Digital Experience Marketer of the Year award honors organizations that demonstrate exceptional creativity, strategy, and execution in advancing their clients’ marketing initiatives. SilverTech’s achievement reflects the team’s ability to bring bold ideas to life, deliver highly effective campaigns, and guide clients through complex digital and marketing challenges.

“This award underscores the depth of talent across our team and the strategic impact we strive to deliver for every client,” said Derek Barka, CTO at SilverTech. “Earning this honor for the third year in a row is a testament to our commitment to innovation, collaboration, and consistently raising the bar for our clients.”

SilverTech's recognition also highlights the agency’s leadership within the Sitefinity partner community, showcasing its ability to architect and execute sophisticated marketing strategies that drive engagement, accelerate growth, and strengthen customer experiences.

“We are incredibly honored to receive this award again,” added Jeff McPherson, SilverTech’s CGO. “Our team is energized by the momentum we’ve built, and we look forward to continuing to help our clients achieve transformative results in the years ahead.”

Notable Achievements This Year

In 2025, SilverTech delivered a series of high-impact, custom Sitefinity implementations for notable brands across diverse sectors—including financial services, education, healthcare, travel, and manufacturing. PAR (Psychological Assessment Resources) earned an Award of Distinction from the Communicator Awards for its ability to present complex clinical information with clarity, empathy, and an exceptional user-first experience. The Academy of Interactive and Visual Arts recognized Port Canaveral’s creative web excellence with a prestigious w3 Award. SilverTech was also honored with a Silver Davey Award for Port Canaveral’s transformative website redesign. Together, these innovative projects and accolades underscore SilverTech’s commitment to pioneering digital solutions that are meticulously crafted around each client’s distinct goals and audiences.

About SilverTech

SilverTech is a leading digital experience agency redefining how businesses engage with their customers through measurable, modern, and innovative digital solutions. Founded in 1996, the national agency delivers an unexpectedly enjoyable client experience while solving complex business challenges through strategy, creativity, and technology. With offices in Bedford, NH, Indianapolis, IN, and Cleveland, OH, SilverTech sets the bar higher for smart, collaborative client partnerships.

Following its 2025 acquisition of Paragon Inc., SilverTech expanded its reach and capabilities, broadening its service offerings, deepening enterprise expertise, and creating new opportunities to deliver greater value and impact for clients. SilverTech’s full suite of services includes digital strategy and consulting, marketing, user experience and design, journey mapping, advanced web and AI application development, and data and technology integration. Together, the combined teams manage a diverse roster of clients including Allison Transmission, Nova Scotia Power, Drexel University, the State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, UGG, HOKA, and Mutual of Omaha.

For more information about SilverTech and its award-winning digital marketing and technology services, please visit www.silvertech.com.

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PERSONALIZATION