PERSONALIZATION

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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.
Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.
Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.
Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.
We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.
By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

BUILD A PERSONALIZATION STRATEGY THAT WORKS

At SilverTech, we realize personalization is not just a want, but a need for customers. We partner with brands to create personalization strategies that strengthen engagement, boost customer loyalty, improve conversion rates.

SilverTech Appoints Chris Crombie as Chief Growth Officer to Accelerate Market Expansion

1/8/26

Bedford, NH — January 8, 2026 — SilverTech is pleased to announce that Chris Crombie has joined the agency as Chief Growth Officer. In this role, Chris will focus on accelerating growth, expanding SilverTech’s enterprise impact, and strengthening the agency’s position as a strategic transformation partner.

Chris brings more than 25 years of experience scaling digital agencies and consultancies, with a proven track record of driving growth across both existing customer portfolios and net-new enterprise business. Most recently, he served as Chief Growth Officer at Studio Science, where he helped advance the firm’s market presence, deepen enterprise engagement, and expand partner-led growth initiatives.

Earlier in his career, Chris held senior leadership roles at Rightpoint, where he helped scale the agency into a nationally recognized digital consultancy. During this period, he expanded enterprise client relationships, strengthened partner ecosystems, and supported the organization’s growth into a highly successful acquisition by Genpact. He also brings deep experience from Agency Oasis and other leadership roles, helping organizations evolve from focused digital specialists into mature, enterprise-grade consultancies.

Chris has extensive expertise across the CMS and DXP ecosystem, built through decades of hands-on experience working with leading platforms and enterprise clients. His background spans multiple generations of CMS and digital experience technology, giving him a deep understanding of how platforms, partners, and agencies align to deliver meaningful business outcomes.

At SilverTech, Chris will focus on expanding growth within existing customer relationships, driving net-new opportunities in the upper mid-market and enterprise segments, and advancing the agency’s partner strategy. A key priority of his role is strengthening alignment with technology partners to ensure shared focus, clear market positioning, and sustained mutual success.

“Chris brings the right mix of growth leadership, platform expertise, and agency experience,” said Jeff McPherson, newly appointed President of SilverTech. “As we continue to evolve and compete at a higher strategic level, his leadership will help us scale intentionally and deliver even greater value for our clients and partners.”

Chris’s appointment comes at a pivotal moment for SilverTech as the agency continues its evolution into a more consultative, growth-oriented organization focused on modernization, performance, and long-term transformation.

“I’m excited to join SilverTech and build on the strong foundation the team has created,” said Chris Crombie. “There is a real opportunity to accelerate growth by deepening client relationships, strengthening partnerships, and bringing a more connected story to the market.”

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