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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech Partners with Optimizely to Advance Enterprise Digital Experience and CRO

6/2/26

Enabling organizations to improve personalization, experimentation, and digital performance through strategy, data and AI.

Bedford, NH – June 2, 2026 – SilverTech, a digital experience consultancy focused on growth and transformation, today announced a strategic partnership with Optimizely, the leading digital experience platform (DXP) provider. The partnership strengthens SilverTech’s ability to help enterprise organizations improve performance through experimentation, personalization, and data-driven optimization.

As digital expectations rise and acquisition costs increase, organizations are under growing pressure to convert more of the demand they already have. SilverTech’s position is clear: growth comes from continuously improving experiences to drive better customer outcomes – through strategy, data insights, UX design, AI and results-focused experimentation, enabled by the right technology.

Optimizely’s powerful DXP, including its experimentation platform, allows teams to turn insight into measurable performance gains quickly, making it a powerful driver of conversion rate optimization (CRO). The platform’s impact is well-documented in a commissioned study by Forrester Consulting, Total Economic Impact^TM.

“Most organizations are sitting on more opportunity than they realize,” said Chris Crombie, Chief Growth Officer at SilverTech. “The challenge is converting that opportunity. This partnership helps our clients activate their data, test faster, and continuously improve performance in ways that directly impact revenue.”

SilverTech works with enterprise organizations to drive growth and transformation by combining deep expertise, strategic thinking, and advanced data integration and technology execution. The firm’s ability to connect experience, data, and platforms enables clients to move faster and deliver measurable results.

The addition of the new partnership with Optimizely strengthens SilverTech’s broader technology ecosystem by expanding its capabilities to deliver enterprise-grade experimentation and optimization solutions.

"We are thrilled to partner with SilverTech on their expansion in experience optimization” said Jessica Dannemann, Chief Partner Officer at Optimizely. "Working with a partner like SilverTech that is rooted in data and insights is well-matched to our go-to-market strategy to deliver outcomes for our joint customers. We are looking forward to leading with SilverTech in their next chapter."

"SilverTech is a natural fit for our North America partner community," said Katie Dawson, Senior Director, Partnerships - North America at Optimizely. "We're both grounded in customer satisfaction and measurable impact, and that shared focus makes for a strong emerging partnership with a lot of room to grow. This is a team we're excited to build with."

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