PERSONALIZATION

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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech Websites Win Kentico Site of the Month Award

10/8/24

SilverTech Websites Win Kentico Site of the Month Award

SilverTech's recent projects with Community West Bank and NRHA have been recognized by Kentico as the September 2024 Site of the Month winners. The Kentico Site of the Month award highlights the best digital experiences built on the Kentico platform. The featured sites showcase the unique features and exceptional user experiences that are possible with Xperience by Kentico.

SilverTech collaborated with Community West Bank to create a new unified website in just four months. The recent merger of Community West Bank and Central Valley Bank required a customized digital solution with seamless integration of components from both brands.

Xperience by Kentico was chosen for its robust features and functionality which SilverTech leveraged efficiently to create a single cohesive website. The modern and responsive design built with Xperience by Kentico enhanced user experience.

SilverTech's work on the NRHA website has also earned the Site of the Month accolade. SilverTech's trusted experts chose to utilize Kentico's modern and user-friendly features to improve information accessibility for members and partners. The NRHA site is now capable of more with newly implemented navigation and streamlined website administration.

SilverTech's Partnership with Kentico

SilverTech has partnered with Kentico for over 15 years and has worked with clients in all industries across the US, building their Kentico Xperience websites. SilverTech experts have developed and launched 135+ websites using the Kentico platform. As a leading Kentico Xperience partner, SilverTech has been recognized for several awards in the past decade including Site of the Year Winner, Site of the Year Finalist, and many Websites of the Month awards.

rural health's home page with Kentico's September 2024 Site of the Month badge

About SilverTech

SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design & development, data and technology integration, and digital business consultation. Chief Marketer selected SilverTech as a ‘Top 200 Agency of 2023’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.

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PERSONALIZATION