PERSONALIZATION

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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech Wins Digital Experience Project of the Month

9/9/25

Bedford, NH – September 9, 2025 – SilverTech, a nationally recognized digital experience and technology agency, has been awarded the Digital Experience Project of the Month by Progress Sitefinity for its recent work with PAR, Inc., a leading provider of psychological assessment resources.

This award highlights SilverTech’s innovative use of the Progress Sitefinity platform to design and deliver a seamless, personalized digital experience for PAR’s diverse audience of healthcare professionals, researchers, and educators. The new site streamlines product discovery, enhances search functionality, and provides a modern, user-friendly interface that reflects PAR’s trusted reputation in the industry.

The Progress Sitefinity “Digital Experience Project of the Month” award is presented to organizations that showcase exceptional creativity, technical expertise, and business impact through their use of the Sitefinity platform. SilverTech’s work with PAR stood out for its combination of design excellence, strategic personalization, and technical innovation, delivering measurable improvements in engagement and usability.

This latest recognition underscores SilverTech’s ongoing commitment to redefining how businesses connect with their customers through data-driven digital strategies, modern technology solutions, and award-winning creative execution.

SilverTech's Partnership with Progress Sitefinity

SilverTech is a Premium Progress Sitefinity Partner and has established extensive technical knowledge across the Sitefinity framework. SilverTech has been recognized as the  Progress Sitefinity Partner & Digital Agency of the Year and the 2023 Sitefinity Partner of the Year distinction for all North America. With the help of 2 Sitefinity Champions and over a dozen certified Sitefinity developers and marketers, SilverTech experts have developed and launched 40+ projects using the Progress Sitefinity platform.

About SilverTech

SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design & development, data and technology integration, and digital business consultation. Chief Marketer selected SilverTech as a ‘Top 200 Agency of 2023’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.

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PERSONALIZATION