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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech Wins Lamplighter Award for Excellence in Digital Design for the New York Proton Center Website

6/3/25

Bedford, NH – May 30, 2025 — SilverTech, a nationally recognized digital experience agency, has been honored with a prestigious Lamplighter Award for outstanding achievement in website design and development. The award recognizes SilverTech’s work on the New York Proton Center website, celebrating its innovation, usability, and impact in advancing digital healthcare communication.

Presented annually by the New England Society for Healthcare Communications (NESHCo), the Lamplighter Awards recognize excellence in healthcare marketing, public relations, and communications. SilverTech’s work on the New York Proton Center site stood out for its clean, modern design, streamlined user experience, and ability to convey complex medical information in an accessible and compassionate way.

“We are proud to be recognized by NESHCo and the Lamplighter Awards for our work with New York Proton Center,” said Derek Barka, CTO of SilverTech. “This project exemplifies our mission to create digital experiences that not only look beautiful but also empower people to make important life decisions—especially when it comes to their health.”

The New York Proton Center is one of the leading providers of proton therapy, an advanced form of cancer treatment. The new website, built by SilverTech in close collaboration with the New York Proton Center team, helps patients, caregivers, and referring physicians quickly find the information they need. From treatment options and clinical expertise to scheduling consultations, the site was designed to guide users with empathy, clarity, and trust.

“SilverTech helped bring our vision to life, creating a digital platform that reflects the innovation and care we provide every day,” said Melissa Weisstuch, Marketing & Communications Manager at New York Proton Center. “We’re thrilled to see this work recognized.”

The Lamplighter Award highlights SilverTech’s continued leadership in the healthcare space, delivering digital solutions that improve access, engagement, and real outcomes.

About SilverTech

SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, The State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others. 

About the New York Proton Center

The New York Proton Center is the only proton therapy facility in New York State, offering advanced cancer treatment in a state-of-the-art setting. Backed by a consortium of leading healthcare institutions, NYPC provides precise, effective, and compassionate care for patients from around the world.

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