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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech Wins Kentico Site of the Month Award for University of Wisconsin Credit Union

7/17/25

Bedford, NH — July 17, 2025 — SilverTech, a leading national digital experience agency, has been selected as a winner of Kentico's June 2025 Site of the Month award for its forward-thinking approach to the website redesign for University of Wisconsin Credit Union (UWCU).

The recognition highlights SilverTech's successful implementation of the Xperience by Kentico SaaS platform, which transformed UWCU's digital presence and delivered significant improvements in user experience and content management capabilities.

"We are thrilled to be recognized by Kentico for our work with University of Wisconsin Credit Union," said Derek Barka, CTO of SilverTech. "This recognition validates our team's expertise in creating digital solutions that serve the needs of financial institutions and deliver meaningful results for our clients."

University of Wisconsin Credit Union: From Legacy to Leading-Edge Digital Banking

SilverTech delivered a comprehensive migration from a legacy platform to Xperience by Kentico SaaS, transforming backend content management while maintaining the familiar user experience for UWCU’s 170,000+ members.

This phase of the project focused on making daily operations easier by automatically updating loan rates across the website, creating user-friendly tools for staff to build rate charts without technical knowledge, and simplifying content management so updates that once took hours now take minutes.

This win further reinforces SilverTech's position as a top-tier Kentico Gold Partner with 30 years of experience building custom digital platforms for banks, credit unions, and financial service organizations. SilverTech has previously won Kentico Site of the Year and numerous Site of the Month awards.

About SilverTech

SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital strategy, digital marketing, user experience strategy & design, advanced web and application design & development, digital experience technology implementation, and digital transformation. Chief Marketer selected SilverTech as a ‘Top 200 Agency’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and many others.

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PERSONALIZATION