Community West Bank
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Xperience by Kentico implementation
About Community West Bank
CWB is a large community bank in southern California with over 20+ locations and a track record of financial strength, security and stability gained over its 44 years in business. CWB has set itself apart from other banks by its people, dedication to client advocacy, exemplary "relationship banking," strong community support and a mission to exceed expectations. With a passion for providing customized solutions, the merger drove the decision to revamp their digital services to better serve their customers.
The Process
In an era where digital presence is critical to financial institutions and mergers are frequent, the successful merger of Community West Bank (CWB) and Central Valley Bank (CVB) depended on a robust and well-executed digital strategy, critical to providing a seamless user experience for customers and employees. SilverTech, leveraging its expertise in Xperience by Kentico website development, customized a digital solution that unified the brands of these two banks into one cohesive user-friendly digital experience in just 4 months from start to launch.
The Challenges
The merger of CWB and CVB presented unique challenges, particularly in integrating two distinct digital landscapes into a single cohesive website. The biggest challenges included:
- Differing Content Strategies: CWB's site was optimized for SEO with a rich content library, while CVB's site focused more on detailed product pages. Balancing these different content approaches was crucial.
- Short Timeline: The project needed to be completed with a demanding timeline, delivering a high-quality, functional website, from planning to launch in less than four months.
- Outdated Technology: The old CWB site suffered from poor mobile optimization, slow speeds, outdated information, and a lack of interactive features. This hindered customer engagement and usability.
Goals for New Site
SilverTech identified four main goals for CWB's new website with the main goal of unifying the brands. The merger of the two banks presented a unique opportunity to take advantage of the best from both brands.
Solution and Implementation
Based on the insight gained, SilverTech devised a comprehensive strategy roadmap to address the challenges and deliver a seamless digital experience for the bank merger. It was SilverTech's recommendation that Kentico's newest hybrid CMS platform Xperience by Kentico would be the best solution for the new website. Xperience with robust features and functionality allowed SilverTech to create an exceptional digital user experience efficiently for CWB.
The Key components of the solution include:
- Unified Content Strategy: SilverTech developed a content migration plan that combined the SEO-rich content from CWB with the detailed product information from CVB. This approach ensured that the new site would benefit from both banks' strengths while avoiding duplication and inconsistencies.
- Modern Design and Functionality: The new website was built with Xperience by Kentico, featuring a modern, responsive design to enhance user experience across all devices. Key features included:
- Enhanced Interactivity: Interactive elements and engaging content to improve customer interaction and retention
- Improved CTAs: Clear, strategically placed CTAs to guide users through the site effectively
- Technical Upgrades: Faster loading speeds, improved reliability, and mobile optimization to ensure a smooth user experience
- New Functionalities: Inclusion of essential tools like product comparison tools, branch locator and more
- Accelerated Development Timeline: Despite the tight timeline, SilverTech employed agile development practices to ensure timely delivery without compromising quality. The team worked in sprints to continuously test and refine the site, leading up to a successful launch within the four-month timeframe.
HIGHLIGHTS
SilverTech and New York Proton Center Honored with Gold Award
4/30/25
New York Proton Center’s New Website Ranks Among the Nation’s Best In the 2024 Cancer Awareness Advertising Awards Program
Bedford, N.H., April 30, 2025 — SilverTech, an award-winning digital experience agency, in collaboration with the New York Proton Center (NYPC), is proud to announce their recognition as Gold Award winner in the 2024 Cancer Awareness Advertising Awards Program. This prestigious accolade honors their exceptional work in promoting cancer awareness and education.
The Cancer Awareness Advertising Awards (CAA Awards) is the nation’s premier competition exclusively dedicated to recognizing outstanding marketing and advertising efforts that promote cancer-related products and services. Only projects specifically designed, printed, published, and distributed for the purpose of cancer awareness are eligible for entry into this prestigious annual program. The Gold Award is bestowed upon organizations that demonstrate excellence in advertising and marketing.
SilverTech and NYPC's award-winning website was designed to educate the public about the benefits of proton therapy, an advanced form of radiation treatment that targets cancer cells with precision, minimizing damage to surrounding healthy tissue. The new website was designed to give users a modern digital experience, utilizing patient testimonials and educational content to effectively communicate the advantages of proton therapy to a broader audience.
"We are honored to receive this recognition alongside the New York Proton Center," said Nick Soggu, CEO of SilverTech. "Our collaborative efforts aimed to create a website that not only informs but also inspires hope for those affected by cancer. This award underscores our commitment to leveraging digital experiences to make a positive impact on people's lives."
Melissa Weisstuch, Marketing & Communications Manager at NYPC, added, "Educating patients and the public about innovative cancer treatments is a cornerstone of our mission. Partnering with SilverTech allowed us to effectively share the benefits of proton therapy, and this award is a testament to the success of that partnership."
According to the American Cancer Society, more than one million people in the United States are diagnosed with cancer each year. As marketing professionals, it is our responsibility to educate and inform communities about cancer risk factors, early detection, diagnosis, and available treatment services.
To be recognized in the Cancer Awareness Advertising Awards, an entry must place in the top 16% of all submissions. Awards were distributed based on the following scoring criteria:
Gold Awards – Score of 95 to 99 (top 5% in the nation)
Silver Awards – Score of 90 to 94 (top 12% in the nation)
Bronze Awards – Score of 85 to 89 (top 16% in the nation)
The Gold Award from the Cancer Awareness Advertising Awards Program highlights the impactful collaboration between SilverTech and NYPC in advancing cancer education and awareness through innovative digital strategies.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design & development, data and technology integration, and digital business consultation. Chief Marketer selected SilverTech as a ‘Top 200 Agency of 2023’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
About New York Proton Center
The New York Proton Center is the first and only proton therapy facility in New York State. Committed to providing advanced cancer treatment, NYPC offers state-of-the-art proton therapy to patients, ensuring precise targeting of tumors while minimizing exposure to surrounding healthy tissues. Their team of renowned specialists is dedicated to delivering compassionate care and advancing the field of radiation oncology.
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