Community West Bank
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Xperience by Kentico implementation
About Community West Bank
CWB is a large community bank in southern California with over 20+ locations and a track record of financial strength, security and stability gained over its 44 years in business. CWB has set itself apart from other banks by its people, dedication to client advocacy, exemplary "relationship banking," strong community support and a mission to exceed expectations. With a passion for providing customized solutions, the merger drove the decision to revamp their digital services to better serve their customers.
The Process
In an era where digital presence is critical to financial institutions and mergers are frequent, the successful merger of Community West Bank (CWB) and Central Valley Bank (CVB) depended on a robust and well-executed digital strategy, critical to providing a seamless user experience for customers and employees. SilverTech, leveraging its expertise in Xperience by Kentico website development, customized a digital solution that unified the brands of these two banks into one cohesive user-friendly digital experience in just 4 months from start to launch.
The Challenges
The merger of CWB and CVB presented unique challenges, particularly in integrating two distinct digital landscapes into a single cohesive website. The biggest challenges included:
- Differing Content Strategies: CWB's site was optimized for SEO with a rich content library, while CVB's site focused more on detailed product pages. Balancing these different content approaches was crucial.
- Short Timeline: The project needed to be completed with a demanding timeline, delivering a high-quality, functional website, from planning to launch in less than four months.
- Outdated Technology: The old CWB site suffered from poor mobile optimization, slow speeds, outdated information, and a lack of interactive features. This hindered customer engagement and usability.
Goals for New Site
SilverTech identified four main goals for CWB's new website with the main goal of unifying the brands. The merger of the two banks presented a unique opportunity to take advantage of the best from both brands.
Solution and Implementation
Based on the insight gained, SilverTech devised a comprehensive strategy roadmap to address the challenges and deliver a seamless digital experience for the bank merger. It was SilverTech's recommendation that Kentico's newest hybrid CMS platform Xperience by Kentico would be the best solution for the new website. Xperience with robust features and functionality allowed SilverTech to create an exceptional digital user experience efficiently for CWB.
The Key components of the solution include:
- Unified Content Strategy: SilverTech developed a content migration plan that combined the SEO-rich content from CWB with the detailed product information from CVB. This approach ensured that the new site would benefit from both banks' strengths while avoiding duplication and inconsistencies.
- Modern Design and Functionality: The new website was built with Xperience by Kentico, featuring a modern, responsive design to enhance user experience across all devices. Key features included:
- Enhanced Interactivity: Interactive elements and engaging content to improve customer interaction and retention
- Improved CTAs: Clear, strategically placed CTAs to guide users through the site effectively
- Technical Upgrades: Faster loading speeds, improved reliability, and mobile optimization to ensure a smooth user experience
- New Functionalities: Inclusion of essential tools like product comparison tools, branch locator and more
- Accelerated Development Timeline: Despite the tight timeline, SilverTech employed agile development practices to ensure timely delivery without compromising quality. The team worked in sprints to continuously test and refine the site, leading up to a successful launch within the four-month timeframe.
HIGHLIGHTS
SilverTech Recognized with Industry Website Design and Development Award for Two Financial Clients
6/12/25
Kentico Selects United Federal Credit Union and Winchester Savings Bank Websites for Site of the Month Awards.
Bedford, NH — June 12, 2025 — SilverTech, a leading national digital experience agency, announced that it has been awarded two Kentico May 2025 Site of the Month honors for its standout website digital experiences for United Federal Credit Union (UFCU) and Winchester Savings Bank (WSB).
Each month, Kentico highlights the most impressive and innovative websites built on its digital experience platform, Xperience by Kentico. Being selected for two Sites of the Month is a testament to SilverTech’s deep technical expertise, strategic approach to customer experience, user-centric design, and commitment to helping financial institutions thrive in today’s digital landscape.
“It’s an honor to be recognized by Kentico for our work partnering with these two trusted financial brands,” said Nick Soggu, CEO of SilverTech. “Our team works tirelessly to create digital solutions that are not only technically sound but also provide lasting, impactful results for our clients and their customers.”
United Federal Credit Union: A Fast, Strategic Sitecore-to-Kentico Migration
SilverTech successfully migrated UFCU’s digital presence from Sitecore to Kentico Xperience by Kentico (XbyK) in just six months. The project focused on improving user experience, simplifying content management, and creating custom features to support members’ needs. The result is a sleek, modern website that positions UFCU for continued growth and innovation.
“Receiving this recognition from Kentico is a testament to our commitment to innovation and member service,” said Kaylee Ganus, United’s Chief Marketing Officer. “Our goal was to create a seamless, intuitive, and secure online experience. With the help of SilverTech and Kentico, we’ve done just that.”
Winchester Savings Bank: Elevating Member Experience Through Strategic Design
For Winchester Savings Bank, SilverTech delivered a refreshed audience-focused website with a clean design, simplified navigation, and improved accessibility, all tailored to better serve WSB’s local customer base. The project prioritized user experience, engagement, enhanced mobile usability, and content management flexibility for internal teams, all within a streamlined digital strategy ensuring the website meets both marketing and compliance needs.
These wins further underscore SilverTech’s position as a top-tier Kentico Gold Partner with 30 years of experience building custom digital platforms for banks, credit unions, and financial service organizations. SilverTech has previously won Kentico Site of the Year and numerous Site of the Month awards.
To learn more about SilverTech’s award-winning work, visit www.silvertech.com.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital strategy, digital marketing, user experience strategy & design, advanced web and application design & development, digital experience technology implementation, and digital transformation. Chief Marketer selected SilverTech as a ‘Top 200 Agency’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and many others.
