Community West Bank
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Xperience by Kentico implementation
About Community West Bank
CWB is a large community bank in southern California with over 20+ locations and a track record of financial strength, security and stability gained over its 44 years in business. CWB has set itself apart from other banks by its people, dedication to client advocacy, exemplary "relationship banking," strong community support and a mission to exceed expectations. With a passion for providing customized solutions, the merger drove the decision to revamp their digital services to better serve their customers.
The Process
In an era where digital presence is critical to financial institutions and mergers are frequent, the successful merger of Community West Bank (CWB) and Central Valley Bank (CVB) depended on a robust and well-executed digital strategy, critical to providing a seamless user experience for customers and employees. SilverTech, leveraging its expertise in Xperience by Kentico website development, customized a digital solution that unified the brands of these two banks into one cohesive user-friendly digital experience in just 4 months from start to launch.
The Challenges
The merger of CWB and CVB presented unique challenges, particularly in integrating two distinct digital landscapes into a single cohesive website. The biggest challenges included:
- Differing Content Strategies: CWB's site was optimized for SEO with a rich content library, while CVB's site focused more on detailed product pages. Balancing these different content approaches was crucial.
- Short Timeline: The project needed to be completed with a demanding timeline, delivering a high-quality, functional website, from planning to launch in less than four months.
- Outdated Technology: The old CWB site suffered from poor mobile optimization, slow speeds, outdated information, and a lack of interactive features. This hindered customer engagement and usability.
Goals for New Site
SilverTech identified four main goals for CWB's new website with the main goal of unifying the brands. The merger of the two banks presented a unique opportunity to take advantage of the best from both brands.
Solution and Implementation
Based on the insight gained, SilverTech devised a comprehensive strategy roadmap to address the challenges and deliver a seamless digital experience for the bank merger. It was SilverTech's recommendation that Kentico's newest hybrid CMS platform Xperience by Kentico would be the best solution for the new website. Xperience with robust features and functionality allowed SilverTech to create an exceptional digital user experience efficiently for CWB.
The Key components of the solution include:
- Unified Content Strategy: SilverTech developed a content migration plan that combined the SEO-rich content from CWB with the detailed product information from CVB. This approach ensured that the new site would benefit from both banks' strengths while avoiding duplication and inconsistencies.
- Modern Design and Functionality: The new website was built with Xperience by Kentico, featuring a modern, responsive design to enhance user experience across all devices. Key features included:
- Enhanced Interactivity: Interactive elements and engaging content to improve customer interaction and retention
- Improved CTAs: Clear, strategically placed CTAs to guide users through the site effectively
- Technical Upgrades: Faster loading speeds, improved reliability, and mobile optimization to ensure a smooth user experience
- New Functionalities: Inclusion of essential tools like product comparison tools, branch locator and more
- Accelerated Development Timeline: Despite the tight timeline, SilverTech employed agile development practices to ensure timely delivery without compromising quality. The team worked in sprints to continuously test and refine the site, leading up to a successful launch within the four-month timeframe.
HIGHLIGHTS
SilverTech Wins Multiple Communicator Awards for Excellence in Digital Experience
5/27/25
Bedford, NH – May 27, 2025 — SilverTech, a nationally recognized digital experience agency, has been honored with three 2025 Communicator Awards by the Academy of Interactive and Visual Arts (AIVA). SilverTech earned two Awards of Excellence, the competition’s highest honor—for its work on the Community West Bank and New York Proton Center websites, as well as an Award of Distinction for its digital experience created for PAR (Psychological Assessment Resources).
The Communicator Awards celebrate excellence in strategic and creative communication across digital, mobile, video, and social platforms, with over 3,000 entries submitted annually from top agencies and brands around the world.
“We are incredibly proud to see our work recognized by the Communicator Awards,” said Jeff McPherson, CGO of SilverTech. “These wins are an endorsement of our team’s creativity, strategic thinking, and commitment to building meaningful digital experiences and the collaborative spirit we share with our clients. Together, we’re building digital platforms that not only look beautiful but also drive real impact.”
Award of Excellence: Community West Bank Website
SilverTech redesigned the digital presence for Community West Bank to better reflect its brand identity as a trusted community-focused financial partner. The new modern website emphasizes user-friendly navigation, mobile responsiveness, and intuitive access to banking services, creating a seamless digital experience for customers engagement and supports business growth.
Award of Excellence: New York Proton Center Website
The New York Proton Center website was recognized for its exceptional ability to communicate complex medical information in an empathetic, accessible, and user-centric way. SilverTech created a seamless digital experience that supports patients, families, and referring physicians as they navigate advanced cancer care options.
Award of Distinction: PAR (Psychological Assessment Resources) Website
SilverTech earned distinction honors for its work with PAR, a leading publisher of psychological assessment tools. The newly redesigned website offers a streamlined experience for mental health professionals and researchers, enabling easy access to PAR’s vast catalog of products, training resources, and support services—all while reflecting the brand’s reputation for precision, integrity, and innovation in psychological assessment.
These accolades reinforce SilverTech’s position as a leader in delivering digital experiences that are visually compelling, strategically aligned, and results-driven across diverse sectors—from healthcare and finance to education and professional services.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, The State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
About the Communicator Awards
The Communicator Awards is the leading international awards program honoring excellence in communication across media platforms. Judged by the Academy of Interactive and Visual Arts, the program recognizes innovative work that makes a lasting impact on audiences.
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