Community West Bank
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Xperience by Kentico implementation
About Community West Bank
CWB is a large community bank in southern California with over 20+ locations and a track record of financial strength, security and stability gained over its 44 years in business. CWB has set itself apart from other banks by its people, dedication to client advocacy, exemplary "relationship banking," strong community support and a mission to exceed expectations. With a passion for providing customized solutions, the merger drove the decision to revamp their digital services to better serve their customers.
The Process
In an era where digital presence is critical to financial institutions and mergers are frequent, the successful merger of Community West Bank (CWB) and Central Valley Bank (CVB) depended on a robust and well-executed digital strategy, critical to providing a seamless user experience for customers and employees. SilverTech, leveraging its expertise in Xperience by Kentico website development, customized a digital solution that unified the brands of these two banks into one cohesive user-friendly digital experience in just 4 months from start to launch.
The Challenges
The merger of CWB and CVB presented unique challenges, particularly in integrating two distinct digital landscapes into a single cohesive website. The biggest challenges included:
- Differing Content Strategies: CWB's site was optimized for SEO with a rich content library, while CVB's site focused more on detailed product pages. Balancing these different content approaches was crucial.
- Short Timeline: The project needed to be completed with a demanding timeline, delivering a high-quality, functional website, from planning to launch in less than four months.
- Outdated Technology: The old CWB site suffered from poor mobile optimization, slow speeds, outdated information, and a lack of interactive features. This hindered customer engagement and usability.
Goals for New Site
SilverTech identified four main goals for CWB's new website with the main goal of unifying the brands. The merger of the two banks presented a unique opportunity to take advantage of the best from both brands.
Solution and Implementation
Based on the insight gained, SilverTech devised a comprehensive strategy roadmap to address the challenges and deliver a seamless digital experience for the bank merger. It was SilverTech's recommendation that Kentico's newest hybrid CMS platform Xperience by Kentico would be the best solution for the new website. Xperience with robust features and functionality allowed SilverTech to create an exceptional digital user experience efficiently for CWB.
The Key components of the solution include:
- Unified Content Strategy: SilverTech developed a content migration plan that combined the SEO-rich content from CWB with the detailed product information from CVB. This approach ensured that the new site would benefit from both banks' strengths while avoiding duplication and inconsistencies.
- Modern Design and Functionality: The new website was built with Xperience by Kentico, featuring a modern, responsive design to enhance user experience across all devices. Key features included:
- Enhanced Interactivity: Interactive elements and engaging content to improve customer interaction and retention
- Improved CTAs: Clear, strategically placed CTAs to guide users through the site effectively
- Technical Upgrades: Faster loading speeds, improved reliability, and mobile optimization to ensure a smooth user experience
- New Functionalities: Inclusion of essential tools like product comparison tools, branch locator and more
- Accelerated Development Timeline: Despite the tight timeline, SilverTech employed agile development practices to ensure timely delivery without compromising quality. The team worked in sprints to continuously test and refine the site, leading up to a successful launch within the four-month timeframe.
HIGHLIGHTS
SilverTech Wins Lamplighter Award for Excellence in Digital Design for the New York Proton Center Website
6/3/25
Bedford, NH – May 30, 2025 — SilverTech, a nationally recognized digital experience agency, has been honored with a prestigious Lamplighter Award for outstanding achievement in website design and development. The award recognizes SilverTech’s work on the New York Proton Center website, celebrating its innovation, usability, and impact in advancing digital healthcare communication.
Presented annually by the New England Society for Healthcare Communications (NESHCo), the Lamplighter Awards recognize excellence in healthcare marketing, public relations, and communications. SilverTech’s work on the New York Proton Center site stood out for its clean, modern design, streamlined user experience, and ability to convey complex medical information in an accessible and compassionate way.
“We are proud to be recognized by NESHCo and the Lamplighter Awards for our work with New York Proton Center,” said Derek Barka, CTO of SilverTech. “This project exemplifies our mission to create digital experiences that not only look beautiful but also empower people to make important life decisions—especially when it comes to their health.”
The New York Proton Center is one of the leading providers of proton therapy, an advanced form of cancer treatment. The new website, built by SilverTech in close collaboration with the New York Proton Center team, helps patients, caregivers, and referring physicians quickly find the information they need. From treatment options and clinical expertise to scheduling consultations, the site was designed to guide users with empathy, clarity, and trust.
“SilverTech helped bring our vision to life, creating a digital platform that reflects the innovation and care we provide every day,” said Melissa Weisstuch, Marketing & Communications Manager at New York Proton Center. “We’re thrilled to see this work recognized.”
The Lamplighter Award highlights SilverTech’s continued leadership in the healthcare space, delivering digital solutions that improve access, engagement, and real outcomes.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, The State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
About the New York Proton Center
The New York Proton Center is the only proton therapy facility in New York State, offering advanced cancer treatment in a state-of-the-art setting. Backed by a consortium of leading healthcare institutions, NYPC provides precise, effective, and compassionate care for patients from around the world.
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