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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech and Independent Bank Website Redesign Wins Prestigious Web Excellence Award

9/30/25

Bedford, NH – September 30, 2025 – SilverTech, a leading digital marketing and technology agency, is proud to announce that its client, Independent Bank, has been honored with a Web Excellence Award of Excellence for its newly redesigned website.

The Web Excellence Awards celebrate the best of the web, recognizing outstanding achievements by creative professionals and agencies worldwide. Receiving an Award of Excellence represents one of the highest honors in the competition, distinguishing projects that demonstrate innovation, user-centric design, and measurable impact.

The award-winning Independent Bank site, built on the HubSpot CMS platform, reimagines the digital banking experience, introducing streamlined architecture, modern design, AI-powered search, predictive analytics, and integrated support tools. Together, these enhancements provide customers with faster, more personalized, and more intuitive access to banking services.

"We partnered with SilverTech to rebuild every layer of our website, architecture, design, content, and functionality. We introduced predictive analytics, AI-powered search, and fully integrated support, making banking easier, faster, and more personal. Since launch, we’ve seen longer sessions, more engagement, lower bounce rates, and fewer support calls. But most importantly, we’ve built a site that finally reflects who we are: the bank of YOU," said Mindy Dyk, VP of Digital Marketing at Independent Bank.

This recognition underscores SilverTech’s HubSpot expertise in building data-driven, customer-first digital experiences that transform the way financial institutions engage with their customers. It also adds to the agency’s growing list of accolades, which include being named Progress Sitefinity Partner of the Year and earning multiple Kentico Site of the Month awards, further cementing SilverTech’s reputation as a trusted leader in digital transformation.

For more information about the Web Excellence Awards, visit: https://we-awards.com/winner/independent-bank/

About SilverTech

SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, The State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others. 

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