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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech and New York Proton Center Honored with Gold Award

4/30/25

New York Proton Center’s New Website Ranks Among the Nation’s Best In the 2024 Cancer Awareness Advertising Awards Program

Bedford, N.H., April 30, 2025 — SilverTech, an award-winning digital experience agency, in collaboration with the New York Proton Center (NYPC), is proud to announce their recognition as Gold Award winner in the 2024 Cancer Awareness Advertising Awards Program. This prestigious accolade honors their exceptional work in promoting cancer awareness and education.

The Cancer Awareness Advertising Awards (CAA Awards) is the nation’s premier competition exclusively dedicated to recognizing outstanding marketing and advertising efforts that promote cancer-related products and services. Only projects specifically designed, printed, published, and distributed for the purpose of cancer awareness are eligible for entry into this prestigious annual program. The Gold Award is bestowed upon organizations that demonstrate excellence in advertising and marketing.

SilverTech and NYPC's award-winning website was designed to educate the public about the benefits of proton therapy, an advanced form of radiation treatment that targets cancer cells with precision, minimizing damage to surrounding healthy tissue. The new website was designed to give users a modern digital experience, utilizing patient testimonials and educational content to effectively communicate the advantages of proton therapy to a broader audience.

"We are honored to receive this recognition alongside the New York Proton Center," said Nick Soggu, CEO of SilverTech. "Our collaborative efforts aimed to create a website that not only informs but also inspires hope for those affected by cancer. This award underscores our commitment to leveraging digital experiences to make a positive impact on people's lives."

Melissa Weisstuch, Marketing & Communications Manager at NYPC, added, "Educating patients and the public about innovative cancer treatments is a cornerstone of our mission. Partnering with SilverTech allowed us to effectively share the benefits of proton therapy, and this award is a testament to the success of that partnership."

According to the American Cancer Society, more than one million people in the United States are diagnosed with cancer each year. As marketing professionals, it is our responsibility to educate and inform communities about cancer risk factors, early detection, diagnosis, and available treatment services.

To be recognized in the Cancer Awareness Advertising Awards, an entry must place in the top 16% of all submissions. Awards were distributed based on the following scoring criteria:

Gold Awards – Score of 95 to 99 (top 5% in the nation)
Silver Awards – Score of 90 to 94 (top 12% in the nation)
Bronze Awards – Score of 85 to 89 (top 16% in the nation)

The Gold Award from the Cancer Awareness Advertising Awards Program highlights the impactful collaboration between SilverTech and NYPC in advancing cancer education and awareness through innovative digital strategies.

About SilverTech

SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design & development, data and technology integration, and digital business consultation. Chief Marketer selected SilverTech as a ‘Top 200 Agency of 2023’. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.

About New York Proton Center

The New York Proton Center is the first and only proton therapy facility in New York State. Committed to providing advanced cancer treatment, NYPC offers state-of-the-art proton therapy to patients, ensuring precise targeting of tumors while minimizing exposure to surrounding healthy tissues. Their team of renowned specialists is dedicated to delivering compassionate care and advancing the field of radiation oncology.

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