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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech Wins Multiple Communicator Awards for Excellence in Digital Experience

5/27/25

Bedford, NH – May 27, 2025 — SilverTech, a nationally recognized digital experience agency, has been honored with three 2025 Communicator Awards by the Academy of Interactive and Visual Arts (AIVA). SilverTech earned two Awards of Excellence, the competition’s highest honor—for its work on the Community West Bank and New York Proton Center websites, as well as an Award of Distinction for its digital experience created for PAR (Psychological Assessment Resources).

The Communicator Awards celebrate excellence in strategic and creative communication across digital, mobile, video, and social platforms, with over 3,000 entries submitted annually from top agencies and brands around the world.

“We are incredibly proud to see our work recognized by the Communicator Awards,” said Jeff McPherson, CGO of SilverTech. “These wins are an endorsement of our team’s creativity, strategic thinking, and commitment to building meaningful digital experiences and the collaborative spirit we share with our clients. Together, we’re building digital platforms that not only look beautiful but also drive real impact.”

Award of Excellence: Community West Bank Website

SilverTech redesigned the digital presence for Community West Bank to better reflect its brand identity as a trusted community-focused financial partner. The new modern website emphasizes user-friendly navigation, mobile responsiveness, and intuitive access to banking services, creating a seamless digital experience for customers engagement and supports business growth.

Award of Excellence: New York Proton Center Website

The New York Proton Center website was recognized for its exceptional ability to communicate complex medical information in an empathetic, accessible, and user-centric way. SilverTech created a seamless digital experience that supports patients, families, and referring physicians as they navigate advanced cancer care options.

Award of Distinction: PAR (Psychological Assessment Resources) Website

SilverTech earned distinction honors for its work with PAR, a leading publisher of psychological assessment tools. The newly redesigned website offers a streamlined experience for mental health professionals and researchers, enabling easy access to PAR’s vast catalog of products, training resources, and support services—all while reflecting the brand’s reputation for precision, integrity, and innovation in psychological assessment.

These accolades reinforce SilverTech’s position as a leader in delivering digital experiences that are visually compelling, strategically aligned, and results-driven across diverse sectors—from healthcare and finance to education and professional services.

About SilverTech

SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, Drexel University, The State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.

About the Communicator Awards

The Communicator Awards is the leading international awards program honoring excellence in communication across media platforms. Judged by the Academy of Interactive and Visual Arts, the program recognizes innovative work that makes a lasting impact on audiences.

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