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PERSONALIZATION DRIVES LOYALTY

Website personalization is no longer a future initiative. It is a smart way to drive customer engagement, conversion rates, revenue growth, and loyalty, today. SilverTech helps organizations leverage data, AI, and modern technology solutions to deliver personalized and relevant experiences that drive real business outcomes. Our experts put personalization and machine learning to work in ways that make all the difference. This includes integrating your website CMS with your CRM or Customer Data Platform (CDP) and third-party data to use predictive analytics to create smart audience segments and anticipate customer needs. With the right personalization strategy, you can discover new persona groups, uncover behavioral, transactional and demographic insights, and deliver personalized content at scale.

BE RELEVANT OR BE FORGOTTEN

We begin by evaluating your existing digital touchpoints and customer journey mapping to identify personalization opportunities across all channels. Our experts then develop a comprehensive roadmap that includes audience segmentation strategies, content personalization frameworks, and measurable KPIs that align with your business objectives.

Through advanced machine learning algorithms and behavioral modeling, we analyze your customer data to create meaningful audience segments based on preferences, purchase history, and engagement patterns. This intelligence enables targeted messaging and identifies high-value cross-selling and upselling opportunities that drive revenue growth.

Our AI-driven personalization services include data strategy, data platform integration, audience segmentation, behavioral tracking, predictive analytics, dynamic content delivery, and more.

Deliver personalized experiences consistently across web, mobile, and email platforms with dynamic content optimization. Our integrated approach maintains brand coherence while delivering relevant content that adapts to each customer's preferred communication channels and engagement history.

We assess your current content management system and provide recommendations for enhanced persona targeting, dynamic content delivery, and CRM platform integrations. Once a CMS personalization strategy has been designed, our team will help implement the necessary technical configurations and workflow automation so you can deliver personalized content at scale.

By leveraging data and predictive modeling, we transform your customer interaction data into actionable forecasts that anticipate needs and behaviors. Our analytical frameworks identify emerging trends, predict customer lifetime value, and surface optimization opportunities before they become apparent through traditional reporting methods.

A PERSONALIZED BANKING EXPERIENCE

SilverTech partnered with Fiserv Raddon and HubSpot to deliver real-time personalization based upon first party data and AI-driven Key Life Indicators (KLI). Independent Bank’s first-party customer data including products, transactions, and behavioral data along with their proprietary algorithms was leveraged to predict KLIs and segmentation for all its customers. SilverTech created a custom integration and leveraged the data and segmentation to drive personalization and targeted campaigns across the website and email channels within HubSpot.

OUR DATA & AI SERVICES

SilverTech’s Approach to Empathetic Development with Kentico

By: Chad Campbell | 2/4/25

At SilverTech, we create solutions that truly resonate with users by understanding their needs and experiences, which ensures that the final product is not only functional but also user-friendly and aligned with the unique workflows of each client. Our strategists invest time to comprehend how our clients operate daily. This understanding allows us to customize our development process, ensuring that content management is simple and effective.

This is where our experience as a Kentico Partner comes into play. As a robust content management system (CMS) and digital experience platform (DXP), Xperience by Kentico is designed with both users and content managers in mind. Its user-friendly interface empowers marketers to create and manage content effortlessly, while its powerful features and functionality help teams streamline their workflows. With tools for personalization, automation, analytics, and the ability to facilitate seamless interactions with member portals, Kentico enhances the overall experience for both the end user and the content manager.

By integrating Kentico’s capabilities, we can equip marketers and content managers with the resources they need to excel in their roles. This not only boosts productivity but also enhances job satisfaction, allowing teams to focus on strategy and creativity rather than wrestling with cumbersome processes.

The Benefits for Content Managers are Substantial

Ease of use: Kentico’s user-friendly interface makes it simple for content managers to create, edit, and manage content without needing extensive technical knowledge.

Efficiency: Streamlined workflows and automation tools help content managers save time and focus on more strategic tasks.

Personalization: Advanced personalization features allow content managers to tailor content to different audience segments, enhancing user engagement.

Analytics: Built-in analytics provide valuable insights into content performance, enabling data-driven decisions.

Collaboration: Kentico supports collaborative work environments, making it easier for teams to work together on content projects.

Our Commitment

By prioritizing the needs of all stakeholders and leveraging tools like Kentico, SilverTech can create websites that not only look good but also function seamlessly for everyone involved. Our approach ensures that content management is straightforward and efficient, empowering our clients to succeed in their digital endeavors. By understanding and addressing the unique challenges and preferences of each client, we tailor our development process to deliver solutions that truly resonate with users and content managers alike.

Categories:

Kentico Website Development User Experience

Meet the Author: Chad Campbell

PERSONALIZATION