Ipswitch sought to provide an integrated, personalized experience based on an outside-in approach that makes it easy for customers and partners to do business. Choosing Kentico was an obvious choice for SilverTech; utilizing the robust features of Kentico CMS, SilverTech was able to design and build a unified website covering content and functionality that was previously spread across three different websites. The employment of Kentico’s robust open architecture allowed SilverTech to successfully integrate multiple instances of Marketo to create not just a website, but a conversion engine.
Ipswitch required a budget-friendly solution, but could not sacrifice features that were integral to its growth targets, internationalization, and personalization. While other CMS solutions were considered, it quickly became clear that the Kentico CMS was exactly what Ipswitch needed; an all-in-one platform that handles the traffic-load with ease and allows room for growth.
For details as to how SilverTech integrated Marketo’s marketing automation software, Salesforce.com, and Kentico, please download the full case study below.