Setting the foundation for a long-lasting customer relationship.
BankPlus is a full-service regional bank operating for over 100 years. Promising to give customers more access, more technology and more products and services to set BankPlus apart from the other banks.
SilverTech worked with the team at BankPlus to develop a website that aims to overcome the industry wide challenge of maintaining trust and reputation, by optimizing and increasing the value of the user experience for visitors to the BankPlus website.
We started by listening, educating, & advising.
SilverTech led multiple discovery sessions with BankPlus stakeholders to document feedback and ideas to support the development of the new website. Each session was treated as an opportunity to hear current pain points, and opportunities that will inform the build and support future growth and development. Goals for the new websites digital experience included:
- Enhance the navigation to deliver product information in an easier more organized way
- Create user-friendly mobile responsive experience
- Make the website the number one banking branch/location
- Connect members with bank advisors
- Better integrate with third party services
- Highlight the awarding winning reputation and community achievements – this set them apart from the competition
With those goals in mind, SilverTech and BankPlus chose the Progress Sitefinity content management solution (CMS) as the foundational platform for the new website. A CMS that is intuitive and can be easily integrated with other solutions was the best fit for BankPlus. As with most financial institutions American Disabilities Act (ADA) website accessiblity compliance is important to BankPlus and the Sitefinity CMS allows for superior content control. Additionally, the analytics and reporting features will help track the bank’s future goals.
Proven customizable bank modules create a dynamic & relevant experience.
SilverTech created several customized modules and widgets to provide a better digital experience for the BankPlus user. Proven widgets tested to conform to best practices and ADA compliance include:
- Team Member Module - allowing content manager a central location to store and manage all the team member and associate data.
- Locations Module - customized to find the location nearest the user. Additionally, each page has a “Find Locations Near Me” widget for easy access.
- Rates Module - including a rates by zip code extension allowing for rates within the table to be associated with a region or a single zip code.
- Alerts Module – an easy on/off activated banner area for the bank to feature important news and alerts.
- Call-to-action Modules - offering site admins an easy and flexible way to highlight and cross-promote important content.
Congratulations to BankPlus.
BankPlus was recently selected to the Best Banks to Work for in 2020 ranking by American Banker. SilverTech applauds BankPlus for its focus on improving employee culture and experience, while simultaneously upgrading the online experience for customers with the new website. We look forward to working with BankPlus on continued website enhancements in the future.
- Website UI/UX Design
- User Experience Strategy
- Information Architecture
- Website Development
- Digital Strategy & Roadmap
- Search Engine Optimization
- CMS Implementation & Customization