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Healthy Nevada Project.

Some of the services we provided:
  • Digital Marketing Strategy
  • Campaign Strategy & Creation
  • Digital Advertising
  • Conversion Rate Optimization
  • Analytics, Tracking & Reporting

The Healthy Nevada Project becomes the largest community-based population health study in the world.

Social media ads.
Social media ads.
Social media ads.
Social media ads.
Social media ads.
Social media ads.
Social media ads.
Social media ads.
Social media ads.
Social media ads.

The Healthy Nevada Project is a clinical study offering Nevadans an opportunity to learn about their ancestry, health, and genetic risks. By better understanding how genetics, environment, social factors, and healthcare interact, The Healthy Nevada Project can help citizens predict serious health risks, allow for quicker diagnoses, and develop more precise treatments. Since its launch in 2016, the Healthy Nevada Project has become the largest community-based population health study in the world.

The Healthy Nevada Project sought to generate awareness of its service and expand into more demographic markets, specifically a more diverse sample. With these goals in mind, SilverTech selected various digital media platforms that fit within the budget and met the aspirational markets where they consumed their media. The channels selected included Facebook, Instagram, Google Search, and Spotify. To ensure the messaging and creative resonated with the audience, SilverTech A/B tested different ad creative to determine the best performing ad.

Over the course of 2 years, SilverTech ran several flighted campaigns to generate awareness and interest in genetic testing through Healthy Nevada Project and to ultimately get people to sign up for an appointment or request an at home kit.

Results.

 

1 mil
Ad Impressions
6,500
Ad Clicks
64,000
Website Sessions
248
Conversions

Download theFull Healthy Nevada Project case study.

Healthy Nevada Project Cover

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