Proactive persistence helps move the needle.
Renown is a regional, not-for-profit healthcare system based in Reno, Nevada that had simply outgrown the capabilities of its former digital marketing partner. With a renewed focus on technology and digital across the organization, Renown began its search for a new digital marketing agency – one with advanced capabilities in digital marketing strategy, creative, paid media advertising, advanced analytical tracking and reporting, search engine optimization, and marketing automation. Not only that, but they also wanted to find a partner with deep, sophisticated web development chops, so that all digital services could be led and coordinated under one roof.
Where did they find that? Over 2,800 miles away in the great state of New Hampshire. Renown chose SilverTech as their new digital marketing partner because, unlike many digital marketing firms, we never settle to ‘set it and forget it’ or review results once at the end of the month when reports are run.
Our digital marketing strategists proactively manage our client accounts and perform optimizations daily. We are not only doing daily budget pacing and making progressive adjustments to boost conversions, but we also take a deeper look to make sure those conversions are the right type and will drive value and revenue. All while keeping our eyes open for opportunities to reduce acquisition cost.
Recently, we brought an idea to Renown to repurpose commercial-grade video footage into multiple, highly targeted ads we ran on YouTube and Google video partners. It was incredibly successful to promote awareness of Renown’s genetic testing services. Renown relies on our team bringing ideas and strategies to the table.
Music to our New England ears, they recently used some local slang and referred our team as being very responsive and ‘wicked smart.’ What’s not to love about that?
- Digital Marketing Strategy & Roadmap
- Paid Media
- Campaign Strategy & Creation
- Search Engine Optimization
- Analytics, Tracking & Reporting
- On-going Account Management
Here’s an example of recent success for Renown. With an increase in conversions and a decrease in cost per acquisition, client was very pleased with the results for this highly targeted campaign.